That's a problem with perception. Marketing as a thriller/comedy you get a 7milion opening bomb. Marketing it as a art house you would get a 3 milion dolar opening surprise. 7 milion is better than 3 milion. Even if drop will be 65% and not 45% in the next weekend. Have in mind that a very anti neo liberal message(though contrary to what some people say the director suggests a moderate capitalism like Canada or Australia, not 1970s Sweeden) already cuts you off many viewers, same for no action, no women and long talks about goat screwing.i saw killing them softly last week.....remove the bush/obama sound bites and the movie is pretty fvcking good....the movie tanked in the states.....should have marketed it as a art house movie...