I don’t think that pick ups and suvs really went nuts until the 90s.“Pickup trucks are a rare sight in Europe or China, but in the United States, they have a long history and an important place in the Passenger Cars Market. They were originally developed as modifications to the Ford Model T and the Ford Model TT by third-party manufacturers, but shortly after, companies like Dodge and Chevrolet followed. The production in the U.S. boomed after the introduction of the so-called “chicken tax” in 1963 banning the import of foreign pickups into the domestic market. Nevertheless, the real game changer was the introduction of the Corporate Average Fuel Economy policy in 1973. While many models from other classes of large passenger vehicles suffered from strict regulations concerning fuel economy, pickup trucks were subject to less stern emission standards. This led to pickups becoming a new favorite performance vehicle class for Americans, only to be challenged relatively recently by the rise of SUVs.”
So shitty regulation combined with a culture of toxic masculine ‘rugged’ individualism has led to a pretty stupid situation.
I remember growing up in the late 80s-early90s and all of my friends parents that lived in suburbia drove sedans and station wagons. In the last 25 years suburban American is all suv or truck.
To me, who drives a car that get 30+ mpg to sell seed corn and insurance to agribusiness, it makes my head hurt of the folks that feel it is necessary for their ego or something to drive a pick up that will never haul anything other than the divers fat ass and a can of monster.