You should take a look at some of the demographics about mountain bikers that NBDA (Nat. Bicycle Dealers Association) published. Turns out we're in the same income bracket as golfers and skiiers. Very attractive in terms of disposable income. This doesn't mean everyone has $$$, but our average income ain't shabby.MMike said:I've siad it on numberous occasions...catering to the dirtbag mountain bike crowd is difficult. Hard to be profitable when your clientele doesn't have any money. The need to attract people who actually have money.....