link: http://team.discovery.com/racetoreplace/about.html
Discovery Channel Embarks on "Race to Replace"
The Discovery Channel Pro Cycling Team is kicking off a comprehensive public awareness campaign that will lead to a sensational event where thousands of sports enthusiasts and cycling fans and their families will converge for a day at the Indianapolis Motor Speedway for the Race to Replace Lance Armstrong.
The race will be held August 12, 2006 at the site of the Indianapolis 500. Net proceeds from the race will be donated to the Lance Armstrong Foundation, an organization founded by Lance Armstrong to inspire and empower the 1.3 million Americans who are diagnosed with cancer each year.
During the Race to Replace, cyclists of all levels and ages can test their mettle on the international speedway and have an opportunity to bike with Armstrong, as well as participate in a full day of activities, including family-friendly events, live music and much more. The winner of the race will have the honor of donning the Discovery Channel Pro Cycling Team jersey and race as a member of the Team in the U.S. Pro Championship in September in Greenville, South Carolina.
We'll also be launching a series of "Webisodes" -- exclusive online-only episodes that offer an in-depth and insider's look at the stars of the Team. Twenty Webisodes will premiere beginning May 15, 2006, and will give viewers a day-in-the-life glimpse into the lives of the current cyclists who are in the running to be named Team leader. Among the cyclists in the mix for Team leader (in alphabetical order) are José Azevedo, Tom Danielson, Viatcheslav Ekimov, George Hincapie, Yaroslav Popovych, Chechu Rubiera and Paolo Savoldelli.
Adding to Discovery's popular line-up of audio podcasts available at Apple iTunes and on its own site, the Webisodes will also be available as video podcasts.
The face of the entire Discovery Networks family, as several notable on-air talent from various channels appear in an on-air spots for the Race to Replace, including The Discovery Channel (Mike Rowe from Dirty Jobs, Adam Savage from MythBuster), TLC (Chris Garver and Kat Von D from Miami Ink), Animal Planet (Steve Irwin from Crocodile Hunter, Jeff Corwin from Corwin's Quest), and Discovery Health Channel (Dr. G from Dr. G: Medical Examiner, Dr. Drew from Strictly Sex With Dr. Drew).
Discovery Channel Embarks on "Race to Replace"
The Discovery Channel Pro Cycling Team is kicking off a comprehensive public awareness campaign that will lead to a sensational event where thousands of sports enthusiasts and cycling fans and their families will converge for a day at the Indianapolis Motor Speedway for the Race to Replace Lance Armstrong.
The race will be held August 12, 2006 at the site of the Indianapolis 500. Net proceeds from the race will be donated to the Lance Armstrong Foundation, an organization founded by Lance Armstrong to inspire and empower the 1.3 million Americans who are diagnosed with cancer each year.
During the Race to Replace, cyclists of all levels and ages can test their mettle on the international speedway and have an opportunity to bike with Armstrong, as well as participate in a full day of activities, including family-friendly events, live music and much more. The winner of the race will have the honor of donning the Discovery Channel Pro Cycling Team jersey and race as a member of the Team in the U.S. Pro Championship in September in Greenville, South Carolina.
We'll also be launching a series of "Webisodes" -- exclusive online-only episodes that offer an in-depth and insider's look at the stars of the Team. Twenty Webisodes will premiere beginning May 15, 2006, and will give viewers a day-in-the-life glimpse into the lives of the current cyclists who are in the running to be named Team leader. Among the cyclists in the mix for Team leader (in alphabetical order) are José Azevedo, Tom Danielson, Viatcheslav Ekimov, George Hincapie, Yaroslav Popovych, Chechu Rubiera and Paolo Savoldelli.
Adding to Discovery's popular line-up of audio podcasts available at Apple iTunes and on its own site, the Webisodes will also be available as video podcasts.
The face of the entire Discovery Networks family, as several notable on-air talent from various channels appear in an on-air spots for the Race to Replace, including The Discovery Channel (Mike Rowe from Dirty Jobs, Adam Savage from MythBuster), TLC (Chris Garver and Kat Von D from Miami Ink), Animal Planet (Steve Irwin from Crocodile Hunter, Jeff Corwin from Corwin's Quest), and Discovery Health Channel (Dr. G from Dr. G: Medical Examiner, Dr. Drew from Strictly Sex With Dr. Drew).
