I'd like to see more honesty when it comes to explaining the technical benefits of their design(s).What do you want to see in bicycle manufacturers web sites?
I'm sure most engineers behind these designs do have a good understanding of the benefits and flaws in each design. Unfortunately, by the time this info gets onto the website (via the marketing department), it usually ends up reading like a bunch of bogus claims.
I feel for the less informed consumers (probably around 90% of bike consumers), who rely on this marketing material to make a purchase, especially if they are basing their decision on technical benefits.
Here's one brand that has made an effort to avoid any bogus marketing, and are focused on describing the facts:
www.i-tracksuspension.com
I can totally appreciate that technical mumbo-jumbo isn't for everyone, but it does get me excited.
Cheers,
Hugh.