So Pivot has a new version of the Switchblade, and it's launching with the usual multi-site coordinated ad release.
That's not particularly unusual. But this release has made me realize just how cancerously terrible Vital has gotten recently.
2020 Pivot Switchblade Pro XT/XTR 29
Reviews, ratings, specifications, weight, price and more for the 2020 Pivot Switchblade Pro XT/XTR 29www.vitalmtb.com
Paid-for press junket over three days. Resulting in a 5-star "possible bike of the year" """review""". To note: the actual review is a goddamn video, which is itself cancer. Lern 2 rite.
Starts with the usual spouting of marketing geo copy, with no discussion of their merits, just superlatives relative to the old model, it's MORE than the last one. No context = no valid. Then we get to the actual riding, annnnndddd.... there's not much. "It climbs well, it descends well; super poppy, yet never gets hung up on square edge hits; THERE'S A SPECIAL CUSTOM SHOCK TUNE GUIZ!; blah blah blah..." wait why the hell is half of the video about touring Pivot's old and new offices? How does this in any way relate to a bike review? Also, they gloss over the fact that the rear end is so fucking wide it rubs not only your shoes, but your calves. "It's a quick adjustment" they say. That's not a quick adjustment, that's called permanently riding the bike pigeon-toed. Perhaps some more coverage is in order?
Oh, the cheapest model is FIVE AND A HALF THOUSAND DOLLARS. The cheapest one. Most expensive? $14,400. Which I believe takes the crown for the most expensive production MTB (and yes, I am aware someone made some berillium hardtail in the 90s that was 20k, but there's like fifteen of those ever, so it doesn't count).
So the combination of Corpo-shill ad copy Vital had the cohones to call a "review", along with the eye-watering price tag, I humbly submit for your consideration as everything wrong with the industry.
I heart this. Can I sign up for your video newsletter?