Like dustin said, it's made some waves with some of the folks that helped make Austin what it is for cycling. That said, how does a mfg say that a 7 time champ can't have their line? Particularly if he rode for them.
Moff - I like to think that I am helpful, but some people, not necessarily us, choose to be pretentious and would go there based on name. Particularly if their name were Nate.