The big (Cali) bike companies are as clueless as the rural shops, there are a few exceptions, one or two shops have one or two guys who actually know bikes inside and out, they aren't necessarily the biggest shops either. The majority are just boneheads, you'd think they could at least pick up an issue of Mountain Bike Action and have some comment that is based upon something more than a lie they made up themself.I think this is more common than most big (Cali) bike companies realize.....many LBS's, especialliy in rural areas, know absolutely nothing about newer gear and its just a waste of time to take it to them.....
I blame companies like SRAM, Specialized, Trek, etc. for useless sales reps that don't give their dealers any kind of training, they expect shop employees to sell bikes they know nothing about and make repairs without giving them any repair manuals or specialized tools. I've never been to Interbike, but I have been to trade shows for different industries and there are always classes and seminars given by manufacturers and distributors, all I've ever heard about Interbike suggests that it's the equivalent of a home and garden show with bikes, you can pick up some business cards and some swag but you're not going to learn much about the bikes you're selling.