Fodder for @SkaredShtles , who is an F-150 driver himself / on the topic of non-dirt poor people (those that have available credit, use banks, etc.) who make elective choices that then make them perceive that they are poor, even though they have a spending problem rather than an income problem. Whew. Anyway:
Average 1/2 ton pickup truck buyer household income is in the range of $80k/year. (This is on par with that for new car sales in general.)
Average transaction price for the F-150 is about $47k. (This is higher than the average transaction price for new cars in general, which is about $36k.)
Ford sells nearly a million F-150s per year.
In conclusion, we are a nation of idiots. If the averages are reflective of the median buyer versus being skewed by the random Warren Buffet in the mix, then this is an objectively bad thing that almost a million households are doing each year, buying a vehicle about 58% of yearly gross income.
Average 1/2 ton pickup truck buyer household income is in the range of $80k/year. (This is on par with that for new car sales in general.)
Average transaction price for the F-150 is about $47k. (This is higher than the average transaction price for new cars in general, which is about $36k.)
Ford sells nearly a million F-150s per year.
In conclusion, we are a nation of idiots. If the averages are reflective of the median buyer versus being skewed by the random Warren Buffet in the mix, then this is an objectively bad thing that almost a million households are doing each year, buying a vehicle about 58% of yearly gross income.