There's more to athlete marketing than speed and podiums...in some cases.Surely she's marketable, right?
Is she tough to deal with? I don't imagine she made many friends with that exit a few years ago.There's more to athlete marketing than speed and podiums...in some cases.
There must be a lot of hidden details because all I could find is that she said she had to quit because her sponsors weren't offering to support her.Is she tough to deal with? I don't imagine she made many friends with that exit a few years ago.
She wasn't making ends meet, which seemed disgraceful given her results, but her sponsors probably didn't appreciate the public trashing.There must be a lot of hidden details because all I could find is that she said she had to quit because her sponsors weren't offering to support her.
If that's all she did and you say that's not making friends, I'm afraid I don't understand what "making friends" has to do with things.
I didn't see any "public trashing" in the Pinkbike article from 2008. I saw statements of fact.She wasn't making ends meet, which seemed disgraceful given her results, but her sponsors probably didn't appreciate the public trashing.
I read the pinkbike article. Boy, I'm sure the sponsors are lining up for the chance to get thrown underneath the bus.I didn't see any "public trashing" in the Pinkbike article from 2008. I saw statements of fact.
A highly talented cyclist is supposed to LIE about the amount of support she receives from a sponsor? And the sponsor expects this? The sponsor knows it's sponsoring a young Aussie woman whose travel expenses will be considerable. The sponsor knows that those expenses make or break the woman's ability to continue racing. If the sponsor is actually doing a sponsorship to help the woman, how is her statement of plain fact "trashing" the sponsor? Both the woman and the sponsor know the deal. Either give her enough financial support to let her continue racing, or she'll end up not racing.
The "marketing" angle played by many here on SpankMonkey is ridiculous. So much anxiety over the theoretical. Her sponsor actually believed that NOT sufficiently supporting her would be a benefit?
Seriously?
And that she'd LIE on their behalf after not getting enough support?
That's freakin' absurd.
So much worry about "image" and its affiliated nebulous concepts. Who in hell runs sponsorship programs? A bunch of mental midgets with hollywood gossip as their strong suit?
If anyone wants to know why the US economy is in the crapper... well, look no further than the idea that someone should LIE to "save face" for a sponsor.
Image, over substance.
Image is NOTHING. I don't care what the Andre Agassi commercial for Canon cameras said. It's not "everything." It's nearly irrelevant.
But in American business 2011, smug little pimplenecks who grew up watching gossip shows like TMZ have mistaken that crap for what really matters.
Brilliant, I tell you.
Brilliant.
******************
No wonder people love Interbike. Pimplenecked know-nothings get to play at business tycoons, while wearing t-shirts and whatever's Hipster Fashion this year, further screwing up MTBs for us non-privileged, non-elite mere riders of bikes.
Looks like some unqualified people need to be culled from the business, if you ask me.
Err, no.I barely know who Tracey Hannah is. I remember backflips, and I struggle to remember that she married Mick Hannah. I didn't know she raced, but thanks your arrogant post pointing our her statement, I won't be forgetting her at all.
Thanks for the correction. That's how little I know about her. But like I said, I know who she is now.Err, no.
You are thinking of Hannah Hannah, Mick's wife. She did indeed throw down some backflips.
This is Tracey Hannah, mick's sister. She was Junior World Champion and a World Cup winner.
Different people. Everything else you said is good to go, and probably serves your point much better anyways!
Lesson #1. Never throw ANY sponsor under the bus. As everyone's mothers once said at some point, if you have nothing nice to say, don't say anything at all. Burning bridges will not help a future career, that is for sure.
Corrected...I'm glad to see she is coming back. She will win races. More non-French competition for the women is needed.
I bet her 2007 sponsors remember her statement, and the longer this thread goes, any future sponsors will know too.From what I read, I didn't see anyone getting thrown under the bus. In fact, I have no idea who her sponsors at the time were. Can she still win races? If yes, and you want your bike to win races, then sponsor her.
Reminded me of this (first 20 seconds):At the moment that is how it is, the sponsorship and support that is getting offered to female mountain bikers is less than what I need to be competitive.
i really hope sponsors arent relying on a RM thread to decide whether or not to employ her.and the longer this thread goes, any future sponsors will know too.
So please explain why Cam Zink still has sponsors.Lesson #1. Never throw ANY sponsor under the bus. As everyone's mothers once said at some point, if you have nothing nice to say, don't say anything at all. Burning bridges will not help a future career, that is for sure.
Here's the component I thought was obvious: I agree with you completely, and I think she was in the right. It's why I used the word disgraceful.I didn't see any "public trashing" in the Pinkbike article from 2008. I saw statements of fact.
A highly talented cyclist is supposed to LIE about the amount of support she receives from a sponsor? And the sponsor expects this? The sponsor knows it's sponsoring a young Aussie woman whose travel expenses will be considerable. The sponsor knows that those expenses make or break the woman's ability to continue racing. If the sponsor is actually doing a sponsorship to help the woman, how is her statement of plain fact "trashing" the sponsor? Both the woman and the sponsor know the deal. Either give her enough financial support to let her continue racing, or she'll end up not racing.
Bingo. It's a small industry. She may have been treated unfairly, but instead of properly leveraging her results for a better package, she publicly raked them over the coals.I bet her 2007 sponsors remember her statement, and the longer this thread goes, any future sponsors will know too.
@jonKranked: I'm piss poor and can't afford to race anymoar is "disclosing financial aspects of sponsorship agreements"?
I arrived home from the 2007 racing season in September, with a large credit card bill and with perhaps the false expectation that after doing as well as I did I would be getting a better deal from sponsors. A deal that might cover my living expenses whilst I train 100% and also I would be able to service the debt I have accumulated over the past years. This didn't happen.
Bingo. As a sponsor, you don't wanna hear your riders publicly stating that they don't feel they're receiving sufficient support from you. Listen to all the interviews from the world cup pits from this past season. How much sponsor ass-kissing did you hear?Dosent that just means that her current sponsors didnt want to give her a bigger paycheck. Sponsors have budgets and if that dosent have room for that bigger check they wont give it unless they see an oppertunity to get a better return than another investment.
But in the end cash is king, so right or wrong dosent matter. What matters would be for her to better her chances at getting new sponsors, so that article should have been sugar coated a bit.
ask your mom if she'll sponsor Tracey.Ridemonkey press release.
"even though XXXX has given me 3 times more money than i deserve and enough to pay my debt twice, i will not be racing because it would not be polite of me to accept their money and participate, i thank all my companies but i will not be racing this year"
-tracey hannah