<i>From Bicycleretailer.com</i>
MARCH 22, 2004 -- WATERLOO, WI (BRAIN)--Zapata Espinoza wasted no time exerting a little influence at Trek. The company recently signed on as sponsor of three big motorbike names.
The trio includes: Ty Davis, WORCS national champion; motocross rider Ryan Hughes; and Mat Mladin, four-time AMA Superbike champion and 2003 Cycle News Rider of the Year.
"With Lance Armstrong as our inspiration, we wanted to align ourselves with athletes who stood out for their sense of courage, dedication and physical prowess," said Espinoza, Trek's brand manager. "Among motorcycle racers today, Mat, Ty and Ryan reflect those standards better than anyone."
Trek is sponsoring Mladin and Hughes individually and the entire Ty Davis off-road team, which includes Nathan Woods, Ryan McIntyre and Andy Jefferson.
Mladin and Hughes are cross-training on Trek's Madone 5.9 road bikes, and Davis is riding a Liquid 35 trail bike and an aluminum/OCLV 2300 road bike.
MARCH 22, 2004 -- WATERLOO, WI (BRAIN)--Zapata Espinoza wasted no time exerting a little influence at Trek. The company recently signed on as sponsor of three big motorbike names.
The trio includes: Ty Davis, WORCS national champion; motocross rider Ryan Hughes; and Mat Mladin, four-time AMA Superbike champion and 2003 Cycle News Rider of the Year.
"With Lance Armstrong as our inspiration, we wanted to align ourselves with athletes who stood out for their sense of courage, dedication and physical prowess," said Espinoza, Trek's brand manager. "Among motorcycle racers today, Mat, Ty and Ryan reflect those standards better than anyone."
Trek is sponsoring Mladin and Hughes individually and the entire Ty Davis off-road team, which includes Nathan Woods, Ryan McIntyre and Andy Jefferson.
Mladin and Hughes are cross-training on Trek's Madone 5.9 road bikes, and Davis is riding a Liquid 35 trail bike and an aluminum/OCLV 2300 road bike.