From VeloNews:
The day after Lance Armstrong scored a rare double victory in the Tour de Georgia, the U.S. Postal Service confirmed that it will end its sponsorshop of the five-time Tour winner and his team at the end of this season, according to The Associated Press.
The Postal Service, which has sponsored the team for eight years in an effort to increase its business overseas, has decided to go "in another direction" with its advertising, according to spokesman Gerry McKiernan.
Agency marketing officer Anita Bizzotto added that the excitement generated by five consecutive Tour de France victories "has been inspiring and exhilarating to the Postal Service, its employees, and the entire country."
For his part, Bill Stapleton, chief executive of Tailwind Sports, which owns the team, said that the organization appreciated the Postal Service's support as it seeks a new sponsor and remains committed "to keeping our riders and staff in place for years to come and furthering our goals of winning important events like the Tour de France."
The day after Lance Armstrong scored a rare double victory in the Tour de Georgia, the U.S. Postal Service confirmed that it will end its sponsorshop of the five-time Tour winner and his team at the end of this season, according to The Associated Press.
The Postal Service, which has sponsored the team for eight years in an effort to increase its business overseas, has decided to go "in another direction" with its advertising, according to spokesman Gerry McKiernan.
Agency marketing officer Anita Bizzotto added that the excitement generated by five consecutive Tour de France victories "has been inspiring and exhilarating to the Postal Service, its employees, and the entire country."
For his part, Bill Stapleton, chief executive of Tailwind Sports, which owns the team, said that the organization appreciated the Postal Service's support as it seeks a new sponsor and remains committed "to keeping our riders and staff in place for years to come and furthering our goals of winning important events like the Tour de France."
