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Veltec picks up another brand!

ire

Turbo Monkey
Aug 6, 2007
6,199
4
We know what James will be wearing :)

http://www.cyclingnews.com/tech.php?id=tech/2008/news/02-07

Descente names Veltec as licencee
Clothing manufacturer Descente has announced the appointment of Veltec Sports as its licensee in North America and Europe for the brand's cycling, triathlon, running and fitness products effective February 1, 2008.

"Descente's rapid growth in the cycling, triathlon and running markets is a testament to the strength of the brand and the quality of the people and products," said Descente North America president Hideo Kioshige. "We are confident that Veltec's financial strength, strong marketing, sales and distribution capabilities will take the brand to the next level."

Descente cycling, triathlon, running and fitness apparel will be a part of Veltec's newly formed soft goods division, which has had Hugh Walton appointed as the portfolio's manager. Walton was a co-founder of Pearl Izumi and over the last five years was responsible for rebuilding the Descente brand in the cycling market.

"The combined strength of the Descente line of cycling products with the sales, marketing and distribution power of Veltec, allow us to offer world-class, high-performance cycling apparel, developed by a team of cycling industry professionals," said Walton.

Veltec currently owns Shebeest, a supplier of women's cycling and athletic apparel, and both brands are expected to benefit from operational synergies, strengths and resources created under the new soft-goods division. Shebeest will maintain its focus and independent product design, development and brand identity.

"Descente is an excellent fit with Veltec's line-up performance cycling products," said Veltec CEO Manfred J. Krikke. "As always, we aim for the highest quality products in each category and believe Descente is precisely that. We are also excited to bring on board an excellent team that has significant experience in the apparel business and are passionate about cycling."
 

James

Carbon Porn Star
Sep 11, 2001
3,559
0
Danbury, CT
Have to say I'm happy to get some men's clothing up in the hizzy here. While the Shebeest leopard print may bring out my eyes, it's not really my style.
We're all pretty pumped about this, it came about in pretty much record time too, which was a miracle.
 

MtnbikeMike

Turbo Monkey
Mar 6, 2004
2,639
0
The 909
That's awesome, congrats!

On a side note....Crank Bros. merging with Selle Royal? My money was on SRAM buying them.
 

LordOpie

MOTHER HEN
Oct 17, 2002
21,033
1
Denver
Awesome!

Descente has the only bibs that I'll wear.

I, obviously, haven't tried every bib on the market, but I did try several and personally checked out about 15. From seams to chamois, Descente is the only one for me!
 

James

Carbon Porn Star
Sep 11, 2001
3,559
0
Danbury, CT
That's awesome, congrats!

On a side note....Crank Bros. merging with Selle Royal? My money was on SRAM buying them.
That was a big surprise to me too. The SRAM thing seemed good, but then you have the cranks overlapping, etc. But I guess they had bigger wheel fish to fry.
Doesn't seem like a lot in common with Selle Royal, but maybe it was more for Selle Royale's sake?
Who knows?
Still love their pedals though.
 

James

Carbon Porn Star
Sep 11, 2001
3,559
0
Danbury, CT
Awesome!

Descente has the only bibs that I'll wear.

I, obviously, haven't tried every bib on the market, but I did try several and personally checked out about 15. From seams to chamois, Descente is the only one for me!
:)

Yeah, I'm pretty excited to add to my closet. Lord knows it's a mess of stuff I like, stuff I can't (or shouldn't) wear due to branding, etc.
It's in need of an overhaul...
 

ire

Turbo Monkey
Aug 6, 2007
6,199
4
:)

Yeah, I'm pretty excited to add to my closet. Lord knows it's a mess of stuff I like, stuff I can't (or shouldn't) wear due to branding, etc.
It's in need of an overhaul...
Now I need to start a "my shorts give me saddle sores" thread...hint, hint :p