The lunch ride is a sacred thing for the employees of Yeti Cycles. To put it in their own words, "Don't call us between 11:30 and 1:00. We won't be here. Every day, weather permitting, we shut our doors, turn on the answering machine and head out for a ride at lunch...This daily opportunity to get out and ride is a large part of why many started working here, but at the same time, it allows us to test and refine new models, try out component spec, or just drop the boss on a climb."
Video: Our Process: Yeti Cycles' Lunch Ride
Video: Our Process: Yeti Cycles' Lunch Ride