The trend at that time was way more rear travel than front. Bikes had 7" briefly, then went to 8, then 9, then a few at 10 and 11", so it didn't seem so far-fetched at the time. They kind of backed off and came back to 8" or so, but there were a bunch that were well in excess of that during that time, so it seemed plausible.When I heard the name was gonna be "303" I got all excited thinking that was the travel in mm. Kinda made sense since that's almost exactly 12". Considering I live in Colorado it shouldn't have taken a couple weeks to remember that's the area code for Denver/Golden/Boulder where Yeti is.