Credit where it's due, Pon bought out Santa Cruz way before private equity realized they had too much capital sitting around and needed to invest it in get rich quick schemes, Pon seems to actually be intent on knowing the industry rather than hurling cash at garbage and then firing everybody and writing it off as a loss when it goes tits up.Industry will fuck up the companies that make up the industry.
I love all my Spank parts. From stems to bars to wheels. Probably won't be buying them again. I don't trust these guys. I'm sure it's fine, but still.
On that note, another example, popular brands being bought by Investment Firms/Holding Companies. Not sure if that's the right way to say it. Take Santa Cruz, for example. Niner, too. I'm sure there's more.