So as I noted in the "I'm drinking" thread, I've been on a kick to find slightly less expensive beer. WI has a bunch of 9.99/12-pack canned craft beer that's not too bad. Not spectacular, but again, not bad. Well I was killing some time in the grocery store today, and decided to check out prices for BMC... All of it was 9.49/12-pack of bottles (cans were $0. 50 less). Now, obviously the math changes when you're buying 30 packs of generic "beer" for $10, but if you have the opportunity to buy decent craft beer for $0. 50 more, why would you ever buy an adjunct lager? Advertising? I just can't believe that someone would actually prefer the taste of BMC....