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Women's fitness magazines

Discussion in 'Mud Hunnies' started by bluebug32, Sep 26, 2005.

  1. bluebug32

    bluebug32 Asshat

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    As many of you already know, I work in the magazine field. I'm looking for feedback from women about fitness/lifestyle magazines geared toward women. What do you like? What don't you like? What would you like to see more of (stories, advice, etc)?
     

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  2. Heidi

    Heidi Der hund ist laut und braun

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    I have honestly never read one or else I'd love to help out.
     
  3. geargrrl

    geargrrl Turbo Monkey

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    I haven't ever seen one that remotely impressed me. I subscribed to Shape years ago, but I didn't' renew. That one and most others seem like they keep recycling the same ideas over and over again. I find I can read most of the things in these magazines that interest me in 15 minutes or less, hardly worth a subscription.

    Now, Men's health has a lot of good information in it, I read it every chance I can get.

    Is there a magazine out there that focuses more on sport, athletic aspects of fitness instead of better buns, amazing abs, spa food and skin care? Bleah.

    just my two cents, as always

    geargrrl
     
  4. bluebug32

    bluebug32 Asshat

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    Thanks! This is just what I'm looking for and I really appreciate it (and feel the same way). More specifically, what would you like to see in these magazines that would make them more desireable?
     
  5. PinkDirt

    PinkDirt Chimp

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    I think the mag, Health is an excellent read.
    I have given up on Shape and Fitness because it just seems like too many advertisements and the models are so not the norm.
    I think Health is excellent because it touches on fitness and health issues combined. It shows that you can be healthy and just about any size, shape, weight.
    More realistic athletes on the covers, REAL women doing real sports would be inspiring. Real women with Jobs, family responsibilities and still the ability to stay fit.
    More emphasis on BEING a female athlete rather than a skinny rail model that can't eat real food in order to maintain her figure.
    And overall more emphasis on BEING HEALTHY & STRONG overall starting from a young age...
    This would help teach young women that sports are okay and give them self - confidence...something I think most of the current mags tend to undermine with the unrealistic images.
    Oh and show that it is okay NOT to be a sun-worshipper. And how cigarette smoking not only causes disease, but WRINKLES so if health issues don't make you stop, maybe appealing to vanity will for young girls.
    That new DOVE ad line is really stirring the pot, but they are trying to do this sort of thing.
     
  6. bluebug32

    bluebug32 Asshat

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    Thanks, Pinkdirt! Lots of things to think about. And, in the same vain as the Dove ad, I think the new Nike ads are wonderful too. Taking a body part that is critical to what we do and loving it despite it's injuries or bruises and realizing the power that each of us hold and realizing that it's ok to be totally happy with and to worship our bodies for the way they are.
     
  7. I Are Baboon

    I Are Baboon Run, Forrest, Run!

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    What about Women's Health, the Men's Health sister publication? I subscibe to Men's Health and enjoy reading it, so I imagine Women's Health would be similar. I can not find it online, but it should be at your newsstand.
     
  8. bluebug32

    bluebug32 Asshat

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    I think that came out within the past year. I haven't given it a close read, but it looks a little more serious and less fluffy than other women's fitness mags.
     
  9. I Are Baboon

    I Are Baboon Run, Forrest, Run!

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    It is definitely a newer magazine.
     
  10. MtnBikerChk

    MtnBikerChk Squeaky Wheel

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    I happen to like Fitness - for what it is. It's a light read with lots of quick tips and some great inspirational stories of real women who got into shape etc and how they keep the weight off they've lost.

    They usually have decent recipes too. But its not a sport magazine so if you expect it to have women in competitive sports then your expectations are in the wrong place.

    I agree the ads are a bit much but most magazines these days are like that.

    I read Muscle & Fitness Hers the first year it came out but it quickly became to steriodal.
     
  11. laura

    laura DH_Laura

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    i have to say, if i read one more headline or story on madonnas sexy arm tips or how jessica simpson gets those killer legs i am going to vomit. they get paid millions to look good. i'm sure if it was my job, i could look that good too. thats my main gripe, movie start fitness tips.
     
  12. geargrrl

    geargrrl Turbo Monkey

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    heh. yep. If I could have a nanny, a maid, a cook and a personal trainer I'd look like that too!

    Women's Health? I'll look for it.

    What would I like to see? That's a tough order. Real world stuff, definately. Not just super star fitness but how real people do fitness, people I can relate to. I'm not talking about stories like the sucess stories in Shape.
    But how real people that are not obsessive do fitness. Maybe real people that aren't gym rats, and that are ok with being "good enough". Women that aren't obsessed by the last 5 pounds?

    I've btdt with being a gym rat ( used to competitively body build year ago, 3 hours a day in the gym) and now I just want to be healthy and fit enought to enjoy my sports, whether it be a couple of days ripping powder or 20-25 killer xc rides. I ride a lot, do stretching in front of the tube at night, try to do my errands on my bike, make good food choices...but not obsess? Would anyone want to read about people like me? Hehheh, probably not.

    More annoying things - I remember one in Shape that in three pages of how to get going in XC skiing, made no mention of hypothermia. Or, bike articles that feature total dorkiness; toe clips and comfort bikes on a trail. I guess you could write that off to clueless editors.

    ranting again, sorry.

    geargrrl
     
  13. TreeSaw

    TreeSaw Mama Monkey

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    LOL! I'd love to have all that help around the house...I'd have SO much time for riding :D

    I would like to read similar things to you (and your experiences). I definitely don't want to obsess about weight training or riding, but I have found that most of the fitness magazines I have picked up (Shape in particular) are full of fluff...if I want that, I'll read Cosmo.

    I'd also like to see articles focused on longterm health benefits or stretching and/or exercising and highlight actual female athletes and their stories. I realize advertising sells, but I hate getting a magazine that's more than 50% ads. I'd also love to see articles about mothers exercising (both with their babies/toddlers/children, etc. and during & after pregnancy).

    I'm sure I'll think of more, but that's all I've got for now.
     
  14. Snacks

    Snacks Turbo Monkey

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    I like to read some of the mtb. rags but none of them have anything to with women. There are only men in all of the articles and no comments from women on the test rides...am I asking too much to get some tips from women or see some shots of women taking demo bikes out for test rides?
     
  15. TreeSaw

    TreeSaw Mama Monkey

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    I'd LOVE to see that as well!!! It certainly would be nice to be included in more MTB mags!!!
     
  16. bluebug32

    bluebug32 Asshat

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    That's the unfortunate thing about magazines. Subcriptions don't keep a magazine running, ads do. And the worst part, as an editor, is having to write about someone just because they advertise. That's why the advertising and editorial departments are often referred to as Church and State.

    I like how a few health magazines have taken the high road and refused to advertise cigarettes and some other choice products. We just need to see a lot more of this.
     
  17. TreeSaw

    TreeSaw Mama Monkey

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    Definitely...my guess is many of the people who are reading health magazines aren't smokers so why bother?
     
  18. McGRP01

    McGRP01 beer and bikes

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    Check out Dirtrag. They often have women test riders writing reviews.
     
  19. bluebug32

    bluebug32 Asshat

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    I really like Dirtrag. I've thought about trying to do some freelancing for them.

    What bike mags. do you mud hunnies like to read?
     
  20. H8R

    H8R Cranky Pants

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    Do more men "read" Shape magazine than women?

    :think:
     
  21. durtgurl

    durtgurl Chimp

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    Most women's sport magazine are very mainstream in regard to the activities that women pursue. Running, hiking, road riding, organized sport activities, tris and marathons... I'd like to see more coverage in regard to more extreme/adventourous not mainstream activities such as MTB Riding (not neccasarily racing), climbing, canyonering, mountain climbing, backcountry pursuits either solo or in groups and articles on what it means to women to be outside, the connections they feel and the sense of accomplishment. Not how to get fab abs in two weeks. I'd like to see more on nutrition and training as well and philosophical rantings are always good whether it be personal or environmental. There is a magazine called Dandelion out of Colorado that is for women and it taps into the culture of women who get outside to get dirty and have adventures. It also has articles on health, nutition, gear..but a lot of the content is stories written by women about their experiences. It's the closet thing I've found to a good magazine for women who like to get out but aren't that concerned with looking cute and having a hot bod..www.dandelionmag.com.
     
  22. TreeSaw

    TreeSaw Mama Monkey

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    I used to like to read Decline and ???I can't remember the name of the other one right now and also read DirtRag sometimes.
     
  23. geargrrl

    geargrrl Turbo Monkey

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    if reading means spending more that 15 minutes flipping through it while I have a sandwich, my answer is "none".
     
  24. TreeSaw

    TreeSaw Mama Monkey

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    LOL! Lately that's what I have been finding myself doing :D
     
  25. geargrrl

    geargrrl Turbo Monkey

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    that Dandelion looks pretty interesting. I will have to see if my library has it, or if I can get a single copy at the bookstore.
     
  26. amydalayna

    amydalayna Turbo Monkey

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    i really like dirtrag. it's my favorite.
    and i like to look at decline when i can find it.
     
  27. bluebug32

    bluebug32 Asshat

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    what is decline?
     
  28. amydalayna

    amydalayna Turbo Monkey

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    it's a magazine.
    just kidding.
    it's a mtn biking magazing that focuses on DH, DJ, Urban, etc....
    It's kind of like the magazine FLOW, but not as trashy
     
  29. bluebug32

    bluebug32 Asshat

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    ahhh....I'll have to look for it

    We need a magazine for women who mountain bike. It would be fun to start one.
     
  30. amydalayna

    amydalayna Turbo Monkey

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    that is a brilliant idea. we should write a zine regarding women and biking.... that would be awesome. anyone have a good title suggestion???
     
  31. TreeSaw

    TreeSaw Mama Monkey

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    LOL...she's right! It's usually a good read.
     
  32. bluebug32

    bluebug32 Asshat

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    cool, I'll have to look for it. Where have you found it?
     
  33. amydalayna

    amydalayna Turbo Monkey

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    Borders or any of the bigger book stores. I once saw it at Safeway, but haven't seen it there in awhile.
     
  34. sanjuro

    sanjuro Tube Smuggler

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    I'lll write a column, like dumb things I have seen men do around women bikers...
     
  35. amydalayna

    amydalayna Turbo Monkey

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    oh. you can't stop there. tell more!
     
  36. TreeSaw

    TreeSaw Mama Monkey

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    I have found it at my LBS, Barnes & Nobel or Borders should also have it.
     
  37. sanjuro

    sanjuro Tube Smuggler

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    Well, I remember the weasely guy I used to work with would knock down the other salesmen to talk with the attractive customers (and how he had to bite his tongue when a professional model who was a classmate came in to talk to me).

    Or how my buddy's ex-girlfriend would go on 'biking' dates with new guys, and how she would ride them into the ground (one even puked).
     
  38. bluebug32

    bluebug32 Asshat

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    Biking dates, huh? Interesting concept.
     
  39. cyclemom

    cyclemom Chimp

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    I put out a news letter for junior women called
    Junior Women's Cycling News. I've been publishing it for almost 2 years now. It caters to cross country racers in Colorado. Most of the girls and their parents like to read it, mostly because their names and pictures appear in it often. I cover races, nutrition, skills, training and have rider profiles. Sometimes I think of it as Velonews for girls. We have a web site where you can get some of the back issues. This site was put together by chloe Forsman as part of her graduation project. It is alittle out of date. Here is the link.
    http://www.pedalgirlpedal.com/

    One thing that I would like is more coverage of the world of professional women athletes. Velonews really doesn't cover the women's pro road or mountain athletes well at all IMO.
     
  40. sanjuro

    sanjuro Tube Smuggler

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    I been on a few biking dates. One time I was going to do 20 miles on a rest day and she wanted to ride on the bike path (lasted one date). Another girl just started racing, and we would also ride on my rest days (lasted 6 months, I think to the end of racing season).