arstechnica
Microsoft patents the mother of all adware systems
It's such a tremendously bad idea that it's almost bound to succeed. Microsoft has filed another patent, this one for an "advertising framework" that uses "context data" from your hard drive to show you advertisements and "apportion and credit advertising revenue" to ad suppliers in real time. Yes, Redmond wants to own the patent on the mother of all adware.
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The adware framework would leave almost no data untouched in its quest to sell you stuff. It would inspect "user document files, user e-mail files, user music files, downloaded podcasts, computer settings, computer status messages (e.g., a low memory status or low printer ink)," and more. How could we have been so blind as to not see the marketing value in computer status messages?
reminds me of those user-specific adverts in the tube in minority report.
Microsoft patents the mother of all adware systems
It's such a tremendously bad idea that it's almost bound to succeed. Microsoft has filed another patent, this one for an "advertising framework" that uses "context data" from your hard drive to show you advertisements and "apportion and credit advertising revenue" to ad suppliers in real time. Yes, Redmond wants to own the patent on the mother of all adware.
***
The adware framework would leave almost no data untouched in its quest to sell you stuff. It would inspect "user document files, user e-mail files, user music files, downloaded podcasts, computer settings, computer status messages (e.g., a low memory status or low printer ink)," and more. How could we have been so blind as to not see the marketing value in computer status messages?
reminds me of those user-specific adverts in the tube in minority report.
