QFTIt's easy to tell a consumer that their are 'manufacturing issues' rather than explaining that the scheduled timeline was too aggressive, or that your engineering department didn't provide properly toleranced drawings with inspection dimensions, or that instead of having some sort of on-site staff overseeing production you hired a liaison that knows diddle about your product. Maybe you didn't setup a prototype production runs that went through rigorous discrete destruction analysis.
Yeti is a great brand, they do a lot for all sorts of biking.
After this debacle and all the past debacles on bikes and delivery times yeti needs to take a hard look at their model of overseas production. I have heard from a little birdie that yeti is putting its own people overseas to assist in these issues, but timing has always been an issue. That cant be blamed completely on the overseas production management. Maybe they need larger lead times on all frames and need to work with a yearly frame release like its competitors vs a when its available timeline.
Now for the financial side of this. Lets say Yeti's build was 300 frames(from what i have heard this about the right number for frame only)
300 frames at $3000 = $900,000 in total Sales, of which typically means for $300,000 in Gross Profit for the bike shops, $300k in Gross profit to yeti and $300k in hard cost for the frame manufacture. So by yeti missing the boat on this summers dh they could potentially loose $300k... thats doesnt include all the cost they had to R & D this bike as well which along could be $300k
Its always better to over deliver on expectations then over promise and under deliver.
And yes this is a first world problem. Luckily we live in the U S OF A! Team America!!!