[MTB_Rob_NC]

I poached this article from a trade publication I get at work. I just thought it was rather interesting. I know I have seen posts from some industry folks on this forum, mainly smaller companies and DW. Makes ya wonder who else might be paying attention...

Grousing on VW Internet site brings response from the boss
Hunt doesn't want to be just another 'faceless corporate suit'

By Ralph Kisiel
Automotive News / July 04, 2005

One day last month, Volkswagen of America boss Len Hunt was monitoring a highly charged Internet discussion about why some VW owners are leaving the brand.

As he read the opinions on VWvortex.com, an independent Web site for VW owners and enthusiasts, Hunt was goaded into action.

It's standard procedure to let such things pass if you are a senior executive. But Hunt couldn't help himself.

In a rare move for a high-ranking auto exec, Hunt went public: He posted a comment along with his name and title: "Len Hunt, executive vice president, Volkswagen of America Inc."

Sometimes people who post messages on the site pass themselves off as "Bernd Pischetsrieder" or "Ferdinand Piech," the names of VW Group's current and former CEOs. But Hunt's posting was the real deal.

Spontaneous post

"I just did it; it was totally spontaneous," says the VW brand's top U.S. exec. "I don't want people thinking I'm this faceless corporate suit somewhere."

Now Hunt is regularly posting comments on VWvortex.

Not that he went ballistic. Most of what he has to say is innocuous. For example, here he is what he said about the leaving-the-brand question:

"Thanks, Vortexers, for this subject which I obviously find very important. Our challenge seems to be a combination of quality and exciting vehicles. I can tell you all that we are listening to your views, and I personally take them with me on my many trips to the factory in Wolfsburg. Keep sending the comments; I'm listening."

That's what he might say in a press release. But Hunt says he also sends e-mails to some posters.

General Motors Vice Chairman Robert Lutz writes a Web log on GM's corporate Web site, but Hunt is the first senior auto executive to be spotted in an independent forum.

Among the topics Hunt has addressed online are prospects for more diesel offerings; the possibility of bringing a small car to the United States; and VW's controversial decision not to introduce the Microbus minivan here.

It is no surprise that Hunt and other executives at

VWoA's Auburn Hills, Mich., headquarters regularly follow threads in the VWvortex forums. The Web site has more than 200,000 registered users, and more than 500,000 visitors each month.

That's a massive audience that Hunt wants to address personally.

'It's just me'

"I'm not doing this as a strategy or as a way of getting a formal channel of news or information," Hunt says. "It's not that at all. It's just me, Len Hunt, going on there because I'm interested in this."

And he has used the forum to make news.

Hunt, a native of England, recalls the Golf GTI cars he has owned in his homeland. So he quickly joined a VWvortex discussion about whether VW ought to bring a five-door GTI to the United States, in addition to the three-door model.

He broke the news that VW will bring a five-door model to the United States, about a year after the three-door model debuts in February.

 

[MtnBikerChk]

well, if Bill Ford is reading rm, I'd like an explorer are mfg cost please. Thanks.

 

[stevew]

I think that site was largely responsible for the R32 being brought to the US from what I remember.

 

[manhattanprjkt83]

im a registered vortexer

 

[stevew]

im a registered vortexer

As long as I can find a clean MKII shell and there are an abundance of engines, I will never have to buy a new VW.

I can't wait until the 2.0FSI engines have been in the states for a couple of years and people start totaling their new cars.

 

[Carbon Fetish]

That goes same to bike forums. I know there are a lot of industry people on the forums.