Saw this last night at the River Run Film festival :
http://www.artandcopyfilm.com/
Very interesting film. Check it out if you get a chance.
http://www.artandcopyfilm.com/
- riverrunfilm.comEver wonder how we all get brainwashed into memorizing "I want my MTV" or "Id like to teach the world to sing" from Coca-Cola or Wendys "Wheres the beef?" Some advertising slogans, which may deeply resonate with us, have a way of burrowing into our brain, and yet its unlikely that we ever think about how they were created or where they came from. Even as mature and informed adults, were still a bit mystified by the advertising world. For instance, the average city dweller encounters up to 5,000 advertisements a day, and yet most of us dont have the faintest idea how advertisers go about trying to capture our attention. Art & Copy takes audiences deep inside the advertising world to pull back the curtain and explain how some of the most famous ad campaigns of all time originated. Chock full of in-depth interviews, archival footage and fascinating research, this film explains how some of the most iconic images of the last 30 years came into being and how, more often than not, the decision-making processes were hardly clear cut. With images from political commercials like President Johnsons "The stakes are too high to stay home," President Reagans "Its morning again in America or Nikes "Just Do It" campaign, commercials have a bafflingly significant role in both our daily life and in the depth of our countrys psyche. Advertisings profound effect on our culture is unquestionable, and Doug Prays film makes what has been a fairly unknown world a bit more understandable. With close to $3 billion spent on political advertising in 2008 alone, the advertising industry has become one of the strongest in the country. Commercials during the Superbowl are sold at nearly $3 million for 30 seconds of airtime. And with the media as our most important current information resource, advertising affects all of us in one way or another. Go on and acknowledge it. Just do it.
Very interesting film. Check it out if you get a chance.