KFC Ass-vertising On College Girls To Promote Double Down
Because the KFC Double Down sandwichtwo pieces of bacon, melted Monterey Jack and Pepper Jack cheese, and the Colonel's sauce nestled between two chicken fillets instead of bread slicesdidn't get much media attention when it debuted in April, the company is resorting to grassroots marketing. On your ass. If you are a female college undergraduate, you are eligible to receive $500 from KFC in exchange for wearing KFC Double Down branded sweat pants around campus. You'll also need to turn over your dignity (if you've still got any). But hey, that's all part of growing up!
KFC has already introduced the promotion on a campus in Louisville, its corporate headquarters. Brand ambassadors sporting the "one-of-a-kind" Double Down logo on the rear "attracted fellow students across campus with KFC gift certificates." (Because college dudes just can't resist a hot gift certificate.) In a press release, KFC announced it will select students at three additional campuses and outfit them with the customized sweat pants, which subconsciously show exactly where all the Double Down's 32 grams of fat calories are going. Check out KFC's Facebook page for your chance to be a corporate tool in sweats!
Because the KFC Double Down sandwichtwo pieces of bacon, melted Monterey Jack and Pepper Jack cheese, and the Colonel's sauce nestled between two chicken fillets instead of bread slicesdidn't get much media attention when it debuted in April, the company is resorting to grassroots marketing. On your ass. If you are a female college undergraduate, you are eligible to receive $500 from KFC in exchange for wearing KFC Double Down branded sweat pants around campus. You'll also need to turn over your dignity (if you've still got any). But hey, that's all part of growing up!
KFC has already introduced the promotion on a campus in Louisville, its corporate headquarters. Brand ambassadors sporting the "one-of-a-kind" Double Down logo on the rear "attracted fellow students across campus with KFC gift certificates." (Because college dudes just can't resist a hot gift certificate.) In a press release, KFC announced it will select students at three additional campuses and outfit them with the customized sweat pants, which subconsciously show exactly where all the Double Down's 32 grams of fat calories are going. Check out KFC's Facebook page for your chance to be a corporate tool in sweats!
