In 1997, Italian suspension manufacturer, Marzocchi, unleashed the Z1 Bomber. Marzocchi's engineers had received the same "How to Build a Fork" memo as everyone else, but with the Z1 they essentially doused that memo in gasoline, lit it on fire, went on a bender and woke up the next morning with a hangover and this mutant lovechild of a fork. The Z1 Bomber was heavy, ridiculously plush and built like a brick ****house. The Z1 changed the world of bicycle suspension, sure, but it also changed the way products were marketed and sold in the bike industry.
Matter: Marzocchi Bomber Z1
Matter: Marzocchi Bomber Z1