Not sure why this just occurred to me, but I question the business sense of releasing slightly updated bikes each year at Interbike. Often the 'new' model is simply a different paint scheme and slightly revised parts mix. Where's the innovation?
Brands like SC, Intense, Yeti and other smaller brands simply choose to not get involved in the need to have a 'fresh' lineup each year.
Brands like SC, Intense, Yeti and other smaller brands simply choose to not get involved in the need to have a 'fresh' lineup each year.
- Should the big brands adopt the mentality of car manufacturers where they release a truly updated version (different tech, parts, etc) once every two or three years?
- Wouldn't this allow them to better manage inventory and place less burden on the dealers to closeout each line annually at lower margins?
- How would a slow down in releases affect the components manufacturers?