It's an advertisement--but a pretty kick ass advertisement all the same. Okay, the shot of some dude's butt--that I could live without--but the line "Maybe you think it's all Red Bulls and high-fives, but it's not." got my attention. Nice writing. Good footage. If only more adverts were made like this, I might actually watch them. Nice work from the people at Backcountry.com
Video: This is Backcountry
Video: This is Backcountry