[Tenacious Doug]

BREAKING NEWS
661 BUY ROYAL RACING

It has been a very busy seven days for Steve Peat. He signed a three year deal to ride for the Santa Cruz Syndicate team last Friday and he has just informed us here at Dirt that he has sold Royal Racing to 661, part of VSG. There’ll be a full Press Release soon but we can only see it as a good thing. It will mean that Royal will be able to develop and extend their product range and fully realise the brands potential. More info soon.

http://www.dirtmag.co.uk/startgate.html

 

[Jeremy R]

Sounds like Peat just wants to race his damn bike.
I know the feeling.

 

[Transcend]

Yup, this is all part of moving production to china so that they can import to north america. woo woo.

 

[Cant Climb]

What products does royal make....?.......besides pants/jerseys with UK flavor logos.....

 

[S.K.C.]

...holy shiznit!

Between signing a new deal with Santa Cruz, and selling his company to 661, he's gotta be rollin deep right now... hate to be the poor bastard who has to do his taxes for the 05' fiscal year tho...

 

[bizutch]

...holy shiznit!

Between signing a new deal with Santa Cruz, and selling his company to 661, he's gotta be rollin deep right now... hate to be the poor bastard who has to do his taxes for the 05' fiscal year tho...

dude...last time I checked Royal wasn't exactly killing it on the production or volume end of things...who says he made money off it?

 

[Transcend]

Royal was doing pretty damn good sales in Europe, i can guarantee you that. They could barely keep up with it.

 

[Thrillkil]

I wanted to get one of their jerseys, but they're ungodly expensive in America

 

[Transcend]

That is because they were produced in the UK - NAFTA makes sure we pay and arm and a leg, and UK labour costs a fortune.

The 661 move is all part of them trying to get their production into China, and then make it available over here at a normal price.

 

[Jorgen]

This makes room for Peaty sporting TroyLee-oufits on his new SantaCruz-bikes I guess...

 

[klunky]

Peaty will still be using Royal.

Royal clothing is like a national uniform at UK races. It goes hand in hand with the standard issue of Orange bikes!

 

[Steen Good Legs]

The only difference is, that all Peaty wannabeewankers will now be sporting SC bikes, instead of Orange 222 etc...

Steen