Something occurred to me when I was reading over the factory team roundup at that pink site
https://www.pinkbike.com/news/the-complete-guide-to-the-2019-world-cup-teams.html
There are two additional factory teams in addition to Intense which are using Gwin's G-Spec branded components. Whether its the "G mountian" on the TRP stuff or the Eagle logo on the ODI stuff, his personal brand is showing up on bikes in several other team pits. You may think whatever you want about the guy, but putting his personal logo and using his personal branding as the "top of the line" spec of TRPs components (TRPs G-Spec is Shimano's XTR) was friggin genius. One can only imagine that he is getting compensated for this which goes far beyond a normal sponsorship agreement. This brings up two questions for me... can anyone think of a time this has ever been done to this extent before? Secondly, if you were another top 10 rider who competes with Gwin, would you be miffed about running gear with his logo on it? Seems like a strange position to be in... thanking your sponsors... one of whom is your competitor...
https://www.pinkbike.com/news/the-complete-guide-to-the-2019-world-cup-teams.html
There are two additional factory teams in addition to Intense which are using Gwin's G-Spec branded components. Whether its the "G mountian" on the TRP stuff or the Eagle logo on the ODI stuff, his personal brand is showing up on bikes in several other team pits. You may think whatever you want about the guy, but putting his personal logo and using his personal branding as the "top of the line" spec of TRPs components (TRPs G-Spec is Shimano's XTR) was friggin genius. One can only imagine that he is getting compensated for this which goes far beyond a normal sponsorship agreement. This brings up two questions for me... can anyone think of a time this has ever been done to this extent before? Secondly, if you were another top 10 rider who competes with Gwin, would you be miffed about running gear with his logo on it? Seems like a strange position to be in... thanking your sponsors... one of whom is your competitor...