Suppose for a second that this is fairly plausible. What, exactly, is the relation to the rest of the MTB market?After a 2.5 hour race, on a real track (think MSA), in 30c heat and 90% humidity...all those little 40g changes add up and could very well cost someone in a sprint finish, something that happens quite often at WCs.
Oh, right, Joe will have more fun on his new "standard" bike, because really his old bike sucked (mostly because it weighted 200g more, but also because it was too flexy). This year's standards are much better at making riding easier and more fun, and it's the bike that makes riding fun, right?
To put weight into perspective, it just so happens that 40g is also the weight of 40ml of water. Which is about 6% by volume of a standard bottle. Which is well within normal variance when filling water containers. How many people weigh their water before they go for a ride, to make sure they have the right amount? If they took too much, they might not maximize their fun. Not only will they loose in a sprint finish, but all that weight sloshing around might throw them off lines while descending. Seriously, if a few hundred dollars for this year's new standards is money well spent, $40 for a digital kitchen scale to weight water ought be the deal of the century.
I'm sure the companies are really looking out for everyone's best interest with all of the "standards". It has nothing to do with trying to corner more sales by capitalizing on the techno-status seeking nature of the typical mountain biker or forcing obsolescence and more expensive upgrades. I am all for improving designs, making things work better and last longer, but the number of "standards" that get foisted on this industry is totally stupid.
Contrary to Transcend's belief, I don't think this is a teleological story. Six years from now, we are not going to have all agreed on an ideal set of standards for the off road bicycle.