floccinaucinihilipilification: a collection of various Latin terms, flocci, nauci, nihili (as in "anhililate"), and pili, all meaning "to equate to nothing," or "to minimilize." Somewhere in the 1700's some author just squished em all together and added a "fication" on the end and made it a noun. can also be used as a verb, floccinaucinihilipilificate. so the tv commercial really does have a real word.
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