[stiksandstones]

And Oakley founder who owns 64% of the company stock, worth 1.2 billion in the deal
Luxxotica has bought them.

http://www.ocbj.com/industry_article.asp?aID=45023956.9600794.1490554.6604534.5265554.464&aID2=114649

 

[bizutch]

Straight from the article:

Oakley, with yearly sales of about $920 million, is known for sunglasses worn by jocks, cops and others.

A first...an upscale boutique company individually owned bought by another...rathen than a conglomerate gutting, walmartizing and megaloopolizing.

Does this mean Lopes will now race in Prada gear?

 

[Secret Squirrel]

Straight from the article:


A first...an upscale boutique company individually owned bought by another...rathen than a conglomerate gutting, walmartizing and megaloopolizing.

Does this mean Lopes will now race in Prada gear?

I'm goin' Louis Viutton all the way now. Only ass-less leather chaps for me.

 

[Superdeft]

Ass-less chaps will be standard kit for lopes, cedric, etc.

 

[seismic]

Hmmm, wonder what that will mean to the production line. I have to admit that I am a Oakley fan, but I have not been fond of the later models looking much like these big designer sun glasses......however...I hope they will keep some of the older and more hard core designs....

 

[ridiculous]

never liked their optics, clothes are pretty good though. Stretch board shorts what an awesome idea.

 

[lukeduke]

is part of the "sears" group of companies?

 

[Broken_Spoke]

Jocks, cops, and others eh?

 

[mandown]

Ass-less chaps will be standard kit for lopes, cedric, etc.

good thing they don't ride one of those nut=choppin' nicolai lambda frames in the ass-less chaps oster_oops:

 

[stiksandstones]

is part of the "sears" group of companies?

No, well....
Luxxotica owns numerous sunglass stores in addition to Sears Optical dept, Target Optical dept, etc which reside in sears/target stores.

 

[Broken_Spoke]

I wonder what this will do to the sellers of fake black market oakleys that reside in the Washington D.C. area.

 

[blue]

Maybe Oakley's retarded price protection scam will cease now?

 

[manhattanprjkt83]

hahah great i actually bought a new pair of spikes yesterday...

 

[bizutch]

I wonder what this will do to the sellers of fake black market oakleys that reside in the Washington D.C. area.

you think it's bad there...drop in on a good old North Carolina flea market and get anything "O" for $10.00. Gold metal mirror fade tent and all.

As for the assless chaps, Lopes might have to EP a pair, but something tells me Gracia already owns a pair.

 

[Mr Ridiculous]

Hmm...1.2 billion. Think he'll be able to afford the RN01 when it comes out??

 

[ekozy39]

After what Lux did to Arnette it is going to be very interesting to see what happens to Oakley.
IMO Lux ruined Arnette.

 

[Zutroy]

hmmmmmmmmm Briko's with O's on the side........

 

[stiksandstones]

After what Lux did to Arnette it is going to be very interesting to see what happens to Oakley.
IMO Lux ruined Arnette.

No
When Baush and Lomb bought Arnette, they screwed the brand hard. Bausch killed Arnette....
Luxxotica bought Bausch and Lomb and helped the brand (arnette) recover from the screwing BnL did to em.
Lux is a bad ass machine, they will leave O to do business as usual I think......but they might crap a brick when they see some marketing and 'fluff' expenses at O.

 

[ekozy39]

No
When Baush and Lomb bought Arnette, they screwed the brand hard. Bausch killed Arnette....
Luxxotica bought Bausch and Lomb and helped the brand (arnette) recover from the screwing BnL did to em.
Lux is a bad ass machine, they will leave O to do business as usual I think......but they might crap a brick when they see some marketing and 'fluff' expenses at O.

Ok, I'll give you that, but LUx just barely stopped the bleeding, not sure I could say that they recovered.They are far from where they were. Not long ago at ASR they had Killer Loop, Ray Ban and Arnette all in the same booth. That's not right IMO.
I will give you that Lux is a well oiled machine, hopefully they don't pull the plug on all the marketing and "fluff" that kinda makes O what it is..

 

[stiksandstones]

Ok, I'll give you that, but LUx just barely stopped the bleeding, not sure I could say that they recovered.They are far from where they were. Not long ago at ASR they had Killer Loop, Ray Ban and Arnette all in the same booth. That's not right IMO.
I will give you that Lux is a well oiled machine, hopefully they don't pull the plug on all the marketing and "fluff" that kinda makes O what it is..

Ya...I was out of line saying Lux helped them recover, but you said it well with 'stopped the bleeding'. I was living near the arnette offices, my wife was their premiere MTB athlete when BnL bought them and it was like a real bad hurricane that went through there...
O is too big of a goliath to really do too much damage-I think the real key will be how much Jannard will still be involved, he is Oakley.

 

[ekozy39]

Ya...I was out of line saying Lux helped them recover, but you said it well with 'stopped the bleeding'. I was living near the arnette offices, my wife was their premiere MTB athlete when BnL bought them and it was like a real bad hurricane that went through there...
O is too big of a goliath to really do too much damage-I think the real key will be how much Jannard will still be involved, he is Oakley.

Yeah, can't remember what race i was at when the word hit about BnL buying Arnette. Everyone pretty figured they were dropped from the program. I think the TM was gone almost immediately.
It's been a while so the details on my experience are sketchy, but I do remember that "hurricane" running through the industry at the time.
Good for Jannard though..1.3 BILLION!!! and it all started with grips..

What about the sub-brands like Dragon, Oliver Peoples, how do you see that playing out?

 

[SlackBoy]

Bring back FrogSkins

 

[in the trees]

Bring back FrogSkins

I still have my original pair of Frog Skins from the mid-80s. R.L, Osbourne was sporting a pair in Freestylin' mag and I had to have a pair.

We'll have to wait and see what happens to Oakley in the future. I do love the optical quality of their lenses, though.

toby

 

[stiksandstones]

Yeah, can't remember what race i was at when the word hit about BnL buying Arnette. Everyone pretty figured they were dropped from the program. I think the TM was gone almost immediately.
It's been a while so the details on my experience are sketchy, but I do remember that "hurricane" running through the industry at the time.
Good for Jannard though..1.3 BILLION!!! and it all started with grips..

What about the sub-brands like Dragon, Oliver Peoples, how do you see that playing out?

Ya, I was always told Jannard started oakley with $78 on his credit card. Also do not forget about FOX glasses too that O is making haha....I really do not see things changing too much, based on what I have heard this all looks like more icing on Lux's cake-time will tell I guess.

 

[xy9ine]

Bring back FrogSkins

how about these:

i actually had a pair back in the 80's. strangely, they're starting to look kinda cool again...