"Our products do not meet a select few of the CFIA requirements for a 'meal replacement,'" Rob Rhinehart, Founder and CEO of Soylent-maker Rosa Foods, said in a letter to Canadian customers.
"Although we feel strongly that these requirements do not reflect the current understanding of human nutritional needs, we respect the CFIA's regulations and will fully comply with any regulatory action they deem appropriate," he said.
Related: Soylent pauses sales of signature powder after users report nausea and vomiting
In a statement, Rosa Foods said it "is working hard to resolve the categorization issue with the CFIA as quickly as possible so we can continue to provide complete, quality nutrition to our community in Canada." Until then, the company cannot ship any product to Canadian warehouses or sell Soylent to Canadian customers.
Soylent touts itself as the world's "easiest nutritional food," engineered to contain protein, carbs, lipids and micronutrients. Mixed with water, its powder becomes a thick, chalky substance that many in the tech world have used to "hack their diets" -- otherwise known as a meal replacement.
Rhinehart caught the public's attention when he developed his product in 2013 as a solution for Silicon Valley entrepreneurs too busy to chew, and too broke to invest in healthy meals.
http://money.cnn.com/2017/10/24/news/soylent-canada-ban/index.html?iid=ob_article_organicsidebar_expansion
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