http://www.boston.com/sports/baseball/redsox/articles/2007/10/27/a_circus_of_purple_and_black/?page=1
The fanatical devotion hasn't always been there. Before the Rockies' improbable late-season run, fans in Denver had drifted from the team.
There were several jubilant years after the Rockies were born in 1993 and Coors Field opened in 1995, when the expansion team played before wildly enthusiastic sellout crowds. But time went by, and after some long seasons in the cellar of the National League West, Denver had all but abandoned its Rockies; season ticket holders dwindled from a high of 34,000 in the years shortly after Coors Field opened to 14,000 this year.
One fan, taking an armload of jerseys to the counter, leveled his gaze when asked why he wanted so many. "This is our shot," he said. "The time is now, and you've got to climb on board."