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Something New is Dropping Friday

supercow

Monkey
Feb 18, 2009
969
128
So, I'm a little confused by that mockup. So it's being sold under the Easton brand, Raceface... or both?
 

Sandro

Terrified of Cucumbers
Nov 12, 2006
3,224
2,537
The old world
Both supposedly, which is kind of odd. You'd think that Fox would want subsidiaries with distinct identities and product lines.
 

supercow

Monkey
Feb 18, 2009
969
128
Seems rather odd to me. Would that not increase cost / marketing / support etc?
Why would you have two identical competing products in the market and bring them out at the same time?

Yea I get that Fox has DOSS and all, but this is a bit different.
 

kickstand

Turbo Monkey
Sep 18, 2009
3,441
392
Fenton, MI
Seems rather odd to me. Would that not increase cost / marketing / support etc?
Why would you have two identical competing products in the market and bring them out at the same time?

Yea I get that Fox has DOSS and all, but this is a bit different.
As was already mentioned, so people can have matching cockpits.

How many bikes are out there that came stocked with an easton or race face cockpit? It doesn't cost them anything more than a logo. Now they doubled their audience.
 

supercow

Monkey
Feb 18, 2009
969
128
Narrow browsing at work, so skipped a few posts :)
Makes sense I guess, but that's purely from a product branding perspective. Advertising costs and so goes up... and do people really care that much about absolutely having matched cockpits? I get bar and stem, but even post?
 

Sandro

Terrified of Cucumbers
Nov 12, 2006
3,224
2,537
The old world
So is this any different than whats already on the market? I don't pay attention to this stuff much.
The article mentioned something about the cable being easily detachable.... so not really.
There was also no mention of a stealth routing option.
 

Flo33

Turbo Monkey
Mar 3, 2015
2,068
1,306
Styria
I was not aware that roadies now use droppers, too.
So this is the proof of my double oddness (or is it oddity?) - trail bike cockpit Renthal stem and Enve bar, road bike cockpit S-Works stem and PRO bar :D

The price is hilarious btw.
 

kickstand

Turbo Monkey
Sep 18, 2009
3,441
392
Fenton, MI
Narrow browsing at work, so skipped a few posts :)
Makes sense I guess, but that's purely from a product branding perspective. Advertising costs and so goes up... and do people really care that much about absolutely having matched cockpits? I get bar and stem, but even post?
I don't know, I suck at matching parts.

I can't really see this costing them any extra to advertise, they won't take out additional ads on websites and magazines, they'll just include the droppers in their current stem/bar/wheel ads, sell a total build/package. To me it actually makes sense.
 

wood booger

Monkey
Jul 16, 2008
668
72
the land of cheap beer
I think the name of this game is OE spec.

If the bike has RF spec, RF dropper, if the bike has Easton spec, well you know...

Without any real evidence, I bet they are all exactly the same (DOSS included), save branding.

Your bike can come with one stock, or you can buy the RF or Easton or Fox version.
Marketing smoke and mirrors (bet they all will suck like the doss does).

That's how the big boys stay big, 5 ways to sell you the same damn thing......
 

Carraig042

me 1st
Apr 5, 2011
732
353
East Tennessee
Looks like a dropper post with licensed internals from 9point8 and they are charging $100 more for it. To me this sounds like a bad call. I like how the 9point8 works and all, but charging more for something you put little to no R&D into does not make sense.

-Brett
 

Sandwich

Pig my fish!
Staff member
May 23, 2002
21,078
5,996
borcester rhymes
one word: OEM

notice how it's all black, just like the reverb? This sucker's going right onto every kona that goes out the door.
 

lobsterCT

Monkey
Jun 23, 2015
278
414
Looks like a dropper post with licensed internals from 9point8 and they are charging $100 more for it. To me this sounds like a bad call. I like how the 9point8 works and all, but charging more for something you put little to no R&D into does not make sense.

-Brett
I saw the same thing on bikerumor. 9point8 internals in a blingbrand chassis. I like easton and raceface. I've got the same Havoc carbon bars and stem on both my DH bike and trail bike, and the 6six cranks on the trail bike, but I would rather throw my money at the little guy, especially if he charges me $100 less.

Sandwich makes a valid point with OEM though. I think 9point8 raised the bar for dropper posts over the current crop with the fallline, and Easton and Raceface could be getting in on the ground floor of that improvement.
 

Sandwich

Pig my fish!
Staff member
May 23, 2002
21,078
5,996
borcester rhymes
I asked 9.8 a question via their website and got a direct response 12hr later, so I'm definitely in favor of the little guy and the quick turnaround associated...
 

Sandro

Terrified of Cucumbers
Nov 12, 2006
3,224
2,537
The old world
The higher aftermarket price compared to 9.8 is going to look particularly ludicrous should they indeed manage to get a significant number of these onto bikes as an OEM component.
 

maxyedor

<b>TOOL PRO</b>
Oct 20, 2005
5,496
3,141
In the bathroom, fighting a battle
Makes sense I guess, but that's purely from a product branding perspective. Advertising costs and so goes up... and do people really care that much about absolutely having matched cockpits? I get bar and stem, but even post?

OEMs, from what I gleaned from the PB blurb on the post, they intend to sell full matching "kits". Makes sense, Fox dominates the OEM suspension market, or at least did, they seem to be losing ground to SRAM, I'm sure they'll be offering package deals on fork, shock, stem, bars, crank, wheelset, dropper post and saddle.

OEM also helps explain the price. "Sir, that bike over at shop XYZ is certainly a bit cheaper than this one, but you have to keep in mind the parts on this fine steed, that's a $500 seatpost for christsake!" It will probably cost the bike manufacturer less than a KS or Reverb, probably not much more than what Giant spends to stick their house branded post on a bike, but it adds perceived value.


Also based on the PB preview, it doesn't work, so there's that....
 

wood booger

Monkey
Jul 16, 2008
668
72
the land of cheap beer
Sounds like it dropped, and then flopped pretty hard...

"At about the halfway point of my ride, I did run into a snafu - the post started refusing to stop at any position other than fully extended or fully compressed. The mechanical brake wasn't engaging at any of the middle positions, causing it to move freely up and down rather than supporting my weight.

According to Race Face, they're working on a fix for this issue, and it should be sorted out for the full production run."


Interesting with the 9.8 internal, didn't see that coming. The 9.8 design is pretty interesting, definitely has merit. I talked with those guys for quite a bit last year at Interbike. One of the selling points is that it is simple and cheap/easy to produce. Someone is doing a bit of gouging...
 

lobsterCT

Monkey
Jun 23, 2015
278
414
OEMs, from what I gleaned from the PB blurb on the post, they intend to sell full matching "kits". Makes sense, Fox dominates the OEM suspension market, or at least did, they seem to be losing ground to SRAM, I'm sure they'll be offering package deals on fork, shock, stem, bars, crank, wheelset, dropper post and saddle.

OEM also helps explain the price. "Sir, that bike over at shop XYZ is certainly a bit cheaper than this one, but you have to keep in mind the parts on this fine steed, that's a $500 seatpost for christsake!" It will probably cost the bike manufacturer less than a KS or Reverb, probably not much more than what Giant spends to stick their house branded post on a bike, but it adds perceived value.


Also based on the PB preview, it doesn't work, so there's that....
you have to have a little bit of slack in the cable for it to work properly. Not enough, and it is inconsistent in staying where you set it. The 9point8 instructions say 1 mm, but I got the best results with about an 1/8" instead. I'm leaning towards this rather than a 1st run production problem like the PB mentioned.
 

Kanye West

220# bag of hacktastic
Aug 31, 2006
3,741
473
$500 and the MF'er doesn't even work right? Is this a joke?

Clearly those bike industry engineers know what they're doing...ONLY the best!