Colorways is a perfect example of some asshat in a corporate environment making up a word to sound more convincing and legit. Same with "complexify" and "origination" and all other stupid assclown terms. F off.
Dear Bike Industry RE: colorways
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You mean England? Where slang permeates all levels of culture? Virtually no one can pronounce any word anywhere near properly or in approximation of phonetic definition. Tire, Color, etc are also all correct and the proper regional expression. Fooey on pretentious styleites who use quirky words to seem cool or informed.
More Americans speak standard english than any other english speaking nation as a percentage, or as a pure number.
Colorways
Fitment
Track
Tyre
all Bollocks! Toss em off ya lot of pufty wankers.
Edit: reference Webster, not Oxford; silly English-Type foolishness.
Cheers.
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or heaven forbid it's used by a person who comes from an industry where its part of the accepted lexicon, instead of just a bunch of dude-brahs with no formal engineering background
I like slang... one of my favorite things is understanding colloquial culture. I really feel that cultural variety is a beautifully human thing, and that language should be an expression of that. No newspeak for me please...
Oh the irony
Cultural variety is good. Co-opting something that is not your culture for style or SnG is weaksauce.
Says the IT Guy with a degree in Cultural Anthropology (Oooh, Im a professional or at least slightly qualified and fulle of doucherosity!)
"kit" is just as bad, if not worse
'Irony' . . . isn't that an orange/rust colorway?
As a cultural anthro guy I'd imagine you know very well that culture is a very fluid thing. In a world of instant information exchange, cross cultural exchange is now more prevalent than ever in human history. To say that co-opting something from another culture is inappropriate is to ignore cultural evolution in it's entirety.
Change looks different when it's your own culture that's changing, and the conservative element in any culture will usually resist change.
I'm going to wear my matching colorway kit when I practice the track tomorrow.
I wouldnt describe culture as fluid, nor would I describe this as a cross-cultural exchange, but a consumption and a function of a consumer attitude.
Culture is unconscious; when it is conscious and deliberate, it becomes style at best.
Fork or forks who cares, just make sure you get the compression dampening right!!
That's the one that makes the forkzzz come back fast or slow from a big drop right?
extra "f" aside, I'm missing it.
For someone who's complaining about one single letter that's a glaring mistake.extra "f" aside, I'm missing it.
gotcha, for some reason I always type that one wrong.
missing "e" as well. *sigh*
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It actually kinda annoys me when suspension companies call it "dampening" on their own webpage. Really gives you that feeling they know what they're doing.
i dont care about about any of these words, and nike needs to re-release these ****ing shoes.
or these ****ing shoes
or these ****ing shoes
.lol.
I'd just like to point out that this thread is now 5 pages long and the Windham World Cup Thread is 2... pathetic
Colorways has nothing to do with engineering. I accept the fact that it is normal terminology in one industry, but it's not part of the vernacular in the engineering industry and comes off as a douchey, contrived, and self righteous marketing move, especially when used to describe actual component colors vs. colors and designs of soft-goods and textiles.or heaven forbid it's used by a person who comes from an industry where its part of the accepted lexicon, instead of just a bunch of dude-brahs with no formal engineering background
Based on the response of this thread, I think many people are seeing through the weak sauce marketing BS.
Colorways = Cannondale trademark of 'Freeride" v2.0
doesn't matter the industry; textiles, paint, footwear, dinnerware, engineered products (hell I'm surprised the automotive industry hasn't adopted it) - a different color treatment for the same physical product is a colorway.
http://oxforddictionaries.com/view/entry/m_en_us1234572#m_en_us1234572
This perfectly reflects what Ridemonkey is all about these days.
granted there are 3 or 4 threads going on about it...