well said.IMHO, the biggest problem they face, is seperating 'bros' from customers. I never know if i should walk behind the counter/expect a discount/etc like many people I see in there....at the same time, I feel like I am interrupting something...I do think that this is something common in a quite small sport like this, and not an easy thing to deal with/correct.
They could do more to address this, and the sales at competing shops will prove it......but there are some good people at that shop!!
In the end, they have obviously made some mistakes, but the DO support this sport and our small DH community.
Part of the reason we all ride is for the brotherhood of the sport, and DHZ is a great example of that. The fact you might have a poor experience one time is greatly outweighed by the smile brought upon by a hilarious story we all can relate to such as flying over the bars on that one familiar obstacle we all know, told in dramatic fashion by one or more of the shop employees.
Plus DHZ has been around for a WHILE, compared to most bike shops in the seattle area. It in a sense started the DH business in seattle. Lets give them some credit for lasting this long. Not trying to sound cinical, but the small niche market of DH can hardly support a business let alone one shop. Lets face it, in a sport with such a small, loyal following, we really should focus more on the positive. If only to keep the business as a whole afloat.
Keep in mind these are all just my opinions, yours may vary.