[Evo.]

I posted the same thing on MTBR for more info.

Heard via Twitter from two sources... One, being Taylor Morland and the other is from Chris Armstrong (WhistlerMTB).

Links:
http://twitter.com/#!/whistlermtb
http://twitter.com/#!/TylerMorland

Anyone have more info?

 

[IH8Rice]

paging JohnP....

 

[FlipFantasia]

skiing with a friend yesterday and he was mentioning that they were undergoing restructuring....that was the first I'd heard of anything going on

 

[RayB]

Leveraged. Buyout.

Go.

 

[Transcend]

From what I understand they are actually in receivership. They will be bought, things will probably move forward as usual, albeit with a few layoffs I'd imagine.

 

[mattmatt86]

Joining The Hive perhaps?

You heard it hear first!

 

[John P.]

I wish the situation was as optimistic as Fraser paints it, but we've been told the company is going to be liquidated, and 90% of us are unemployed as of next week. They'll keep a few people on to assist with the liquidation.

My tenure with the company has been short, but it's been a fun ride. Thanks to all the great athletes, customers, and media folks I've had the opportunity to work with. Thanks also to the amazing group of coworkers I have out here. All of you make stuff like this hurt a lot less.

--JP

 

[norbar]

That sucks. I love your products. How did it happen? I always thought your products were very popular.

 

[Dogboy]

That sucks. I love your products. How did it happen? I always thought your products were very popular.

X2. Sorry to hear the news John. I'm a fan of the product.

 

[Transcend]

I wish the situation was as optimistic as Fraser paints it, but we've been told the company is going to be liquidated, and 90% of us are unemployed as of next week. They'll keep a few people on to assist with the liquidation.

My tenure with the company has been short, but it's been a fun ride. Thanks to all the great athletes, customers, and media folks I've had the opportunity to work with. Thanks also to the amazing group of coworkers I have out here. All of you make stuff like this hurt a lot less.

--JP

Wow, sorry to hear. That wasn't what i had been led to believe at all. Crazy.

 

[Evo.]

Yea, really sad. I just ordered some orange Atlas bars. I will rock them until they die.

 

[dropmachine]

HOW
??????????????????????????

RaceFace is an amazing company with great products. They've always put out great stuff, and had a great company backing them. How do they possibly go under, and other sketchy ass companies stay up?

I don't get it.

 

[Nagaredama]

Sorry to hear it as well.

 

[PatBranch]

Damn, I thought they were doing well.

 

[ryan_daugherty]

Bummer - awesome products. Now that i think back on it, i see less and less companies specing them for build kits... not sure how big/significant that portion of the market is.

I'd like to see them bought and restructured.. i'm surprised we didn't here anything about filing for bankruptcy to restructure.

Atlas Cranks are so nice too. dang.

 

[NoUseForAName]

HOW
??????????????????????????

RaceFace is an amazing company with great products. They've always put out great stuff, and had a great company backing them. How do they possibly go under, and other sketchy ass companies stay up?

I don't get it.

1: Losing Giants OEM business must have hurt like a son of a bitch.
2. Losing a massive chunk of LBS sales by trying to sell to MEC.

 

[insanitylevel9]

what, you guys make my favorite parts what the hell happened? im gonna rock my atlas bars and cranks till they blow up this is really sad news.

 

[Radarr]

Dang. Sorry to hear this.

I'm gonna rock my RF stuff 'til it dies. Thanks for the good rides.

 

[phycoref]

This sucks! It really sucks that a solid Canadian company is going under!

 

[Uncle Cliffy]

Shock and awe.

 

[John P.]

1: Losing Giants OEM business must have hurt like a son of a bitch.
2. Losing a massive chunk of LBS sales by trying to sell to MEC.

Neither of these were factors at all. Sales were actually quite strong this year.

 

[phycoref]

Neither of these were factors at all. Sales were actually quite strong this year.

Any insight to why this is happening then?

 

[Serial Midget]

Any insight to why this is happening then?

Mismanagement.

 

[Inclag]

Any insight to why this is happening then?

Srsly???

Don't bite the hand that feeds.




But yea, good luck to all involved with Race Face. Bummer news to one of the the more progressive mountain bike companies.

 

[thegoat3183]

All my Race Face parts will be used till they die. Love the parts, sorry to hear this crappy news.

The Goat

 

[IH8Rice]

what will happen with any warranty issues?

 

[Da Peach]

Well, the fact that a riding buddy of mine was just hired to work there about a week ago when there was clearly some kind of "writing on the wall" about this sort of problem, one wonders how the outfit was being run...

Kind of raw deal to be left high and dry like that.

 

[4xBoy]

Pacific bikes to the rescue.

 

[insanitylevel9]

Pacific bikes to the rescue.

please no you saw what they did to gt, there just recovering now.

 

[4xBoy]

please no you saw what they did to gt, there just recovering now.

I hope not, I really liked Race Face.

 

[insanitylevel9]

I hope not, I really liked Race Face.

honesty i would rather them go out as making really great parts rather then go out later on with the name ruined.

 

[gollub01]

very sad, great company, great history, great products. I love my atlas bars and cranks. Just goes to show you how hard the past few years have been for corporate...

 

[Pslide]

What is this like April Fools early? Major bummer.

Usually advertising budgets get cut when companies have cash problems, and yet RF has loads of advertising. And they were still hiring a week ago? Wow, this can only be a sad story.

 

[demo 9]

http://www.pinkbike.com/news/Race-Face-Closes-the-Doors.html

How many monkies will it take to buy raceface?

 

[woodsguy]

please no you saw what they did to gt, there just recovering now.

You mean how they saved them from the scrap heap, got them out of Walmart, and infused them with tons of r&d cash?

As far as RF, really sad to see them go. Dorel would be a good owner. They could spec RF on their GT, Mongoose, and Cannondale brands.

 

[Deano]

lets just pray the corporation that has enough cash to buy em, try to keep the image going, albeit with a better economics department.

 

[jonKranked]

end of an era

 

[sikocycles]

Dorel maybe. Can spec all their bike lines with it

 

[Gex]

Sad news indeed all my bikes rock race face parts. Its a bummer but hopefully I can pick up some replacement parts on closeout and have my bikes running RF well into the future
.

 

[insanitylevel9]

Sad news indeed all my bikes rock race face parts. Its a bummer but hopefully I can pick up some replacement parts on closeout and have my bikes running RF well into the future
.

ya im gonna stock up on parts as well when they go on close out.