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N8 v2.0

Not the sharpest tool in the shed
Oct 18, 2002
11,003
149
The Cleft of Venus
That Film’s Real Message? It Could Be: ‘Buy a Ticket’
By MICHAEL CIEPLY

LOS ANGELES, March 4 — Three weeks ago a handful of reporters at an international press junket here for the Warner Brothers movie “300,” about the battle of Thermopylae some 2,500 years ago, cornered the director Zack Snyder with an unanticipated question.

“Is George Bush Leonidas or Xerxes?” one of them asked.

The questioner, by Mr. Snyder’s recollection, insisted that Mr. Bush was Xerxes, the Persian emperor who led his force against Greek’s city states in 480 B.C., unleashing an army on a small country guarded by fanatical guerilla fighters so he could finish a job his father had left undone. More likely, another reporter chimed in, Mr. Bush was Leonidas, the Spartan king who would defend freedom at any cost.

Mr. Snyder, who said he intended neither analogy when he set out to adapt the graphic novel created by Frank Miller with Lynn Varley in 1998, suddenly knew he had the contemporary version of a water-cooler movie on his hands. And it has turned out to be one that could be construed as a thinly veiled polemic against the Bush administration, or be seen by others as slyly supporting it.

In the era of media clutter, film marketers increasingly welcome controversy as a way to get attention for their more provocative fare. The companies behind the Dixie Chicks documentary “Shut Up & Sing” and “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,” for example, positively reveled in it.

But the dance can be more delicate when viewers find a potentially divisive message in big studio movies that were meant more to entertain than enlighten. The danger is that an accidental political overtone will alienate part of the potential audience for a film that needs broad appeal to succeed.

Spontaneous debate on the Internet and around the office can be a film’s best friend when, as with a picture like “The Passion of the Christ,” even potential negatives, like accusations of anti-Semitic undertones, feed curiosity.

“Whatever the question is, it’s wonderful for the movie,” said Peter Sealey, a former Columbia Pictures executive who is now an adjunct professor of marketing at Claremont Graduate University’s Drucker School of Management.

Yet studios can be wary of seeming to foster it. Walt Disney largely sidestepped arguments about whether its Pixar-created animated film “The Incredibles” was quietly channeling Ayn Rand. “We feel that the longer we either refute or debate a subject like that, the more the story will live,” said Dennis Rice, senior vice president of marketing for Disney’s Buena Vista Pictures unit. “So we chose to do nothing.”

Executives at Warner, which is releasing “300” in the United States on Friday declined to discuss the studio’s approach in marketing the film. Billboards and trailers, seeming to mirror Disney’s tack with “The Incredibles,” have focused heavily on the picture’s battle action and visual flamboyance — “Prepare for Glory!” runs the most oft-repeated advertising line — while avoiding some deeper story elements that are stirring unexpectedly heated reactions, especially abroad.

Shortly after his press-junket grilling Mr. Snyder — an established commercials director, whose best-known previous credit was a remake of George Romero’s “Dawn of the Dead” — ran into some surprising reactions at the Berlinale film festival in Germany. Some attendees walked out of a screening there, while others insisted on seeing its presentation of the Spartans’ defense of Western civilization in the face of a Persian horde as propaganda for America’s position vis-à-vis Iraq and Iran. (By contrast it drew applause at a Los Angeles screening last month.)

“Don’t you think it’s interesting that your movie was funded at this point?” Mr. Snyder recalled being asked in Berlin. “The implication was that funding came from the U.S. government.”

When a Feb. 22 report on Wired.com carried a brief mention of the question about Mr. Bush’s proper parallel in the film, Web commentators in the United States began to lock on its supposed political vibe. Yet attempts by both the left and the right to appropriate the lessons of Thermopylae clearly predated the movie.

Mr. Bush has been compared to Xerxes at least since his “axis of evil” speech in the wake of 9/11, for instance, while the Spartan cry “Molon labe,” or “Come and take them,” has long been a rallying call for supporters of the right to bear arms.

According to Deborah Snyder, Mr. Snyder’s wife and an executive producer of “300” (which has more than a dozen credited producers of various levels, including Mark Canton and Gianni Nunnari), some changes to Mr. Miller’s original story may have inadvertently amplified its political resonance.

In a key twist Mr. Snyder and his collaborators expanded the presence of Gorgo, the Spartan queen and Leonidas’s wife, including, among other things, a sequence in which she inspires a wavering populace and weak-willed council to resist the Eastern armies even at the cost of battle deaths. “Her story is that she is trying to rally the troops,” said Ms. Snyder, who dismissed as irrelevant a question about her and her husband’s personal political philosophies.

Mr. Snyder acknowledged that Mr. Miller — who declined to be interviewed for this article — had opened the door for contemporary comparisons with his passionate, if not entirely accurate, portrayal of the ancient Spartans as saviors of Western civilization. “He’d be on their side regardless of who they were fighting, because he just loves them,” Mr. Snyder said.

Thanks to computer-generated effects that contribute to “300’s” highly stylized look, the film’s cost, according to its makers, was considerably less than the outsized production budgets of “Troy,” which did relatively well for Warner, and “Alexander,” which did not. But Warner could use a hit after finishing last year behind several competitors at the domestic box office. (A success in the second half of 2006, like “Happy Feet,” could only do so much to make up for duds like “Poseidon.”)

And the enormous expense of making and marketing any major studio picture — the combined costs appear likely to exceed $100 million in the case of “300” — sharpens the risk in alienating a portion of the hoped-for audience.

In any case Mr. Snyder said he was pleased about the debate, though he never meant the movie to provoke it. “If that’s a by-product, that’s good,” he said.
 

Riding

Monkey
Dec 19, 2006
545
0
Millis, MA
That Film’s Real Message? It Could Be: ‘Buy a Ticket’
By MICHAEL CIEPLY
Interesting article. I watched "The 300 Spartans" yesterday and I'm reading on the web that "300" is not a remake nor is it historically accurate. Apparently it's an adaptation of a graphic novel by Frank Miller which was inspired by the 1961 movie. Ummm, OK? I guess that explains the monsters in the trailer anyway, I'll assume they're the immortals.

I don't understand what all the buzz is about, "this is unlike any movie ever before." I guess I'll just have to see it and make my own determination.
 

jimmydean

The Official Meat of Ridemonkey
Sep 10, 2001
41,250
13,374
Portland, OR
I think it's a combination of good direction, sweet camera work and a shot by shot movie version of the graphic novel. It's not a screen adaptation.
 

N8 v2.0

Not the sharpest tool in the shed
Oct 18, 2002
11,003
149
The Cleft of Venus
Interesting article. I watched "The 300 Spartans" yesterday and I'm reading on the web that "300" is not a remake nor is it historically accurate. Apparently it's an adaptation of a graphic novel by Frank Miller which was inspired by the 1961 movie. Ummm, OK? I guess that explains the monsters in the trailer anyway, I'll assume they're the immortals.

I don't understand what all the buzz is about, "this is unlike any movie ever before." I guess I'll just have to see it and make my own determination.
like most things, the real story is far more interesting and the people involved more heroic than any film could ever hope to be.
 

stinkyboy

Plastic Santa
Jan 6, 2005
15,187
1
¡Phoenix!
like most things, the real story is far more interesting and the people involved more heroic than any film could ever hope to be.
Like if someone ever played you in a sitcom or after school special, they'd prolly look like a pvssy.
 

reflux

Turbo Monkey
Mar 18, 2002
4,617
2
G14 Classified
I have a bragging rights bet with a friend of mine. He says that more than half the movie will be played in real time. I say hell no...it'll mostly be slow-mo baby.
 

MTB_Rob_NC

What do I have to do to get you in this car TODAY?
Nov 15, 2002
3,428
0
Charlotte, NC
like most things, the real story is far more interesting and the people involved more heroic than any film could ever hope to be.
And you know this how?

a) Because you have seen the film and know how interesting it is
b) are an expert on the historic perspective?
c) both a & b
d) none of the above and are just blowing smoke out your butt?
 

Westy

the teste
Nov 22, 2002
54,479
20,280
Sleazattle
And you know this how?

a) Because you have seen the film and know how interesting it is
b) are an expert on the historic perspective?
c) both a & b
d) none of the above and are just blowing smoke out your butt?

Your forgot
e) n8 heard about it on talk radio and is regurgitating the idea
 

N8 v2.0

Not the sharpest tool in the shed
Oct 18, 2002
11,003
149
The Cleft of Venus
And you know this how?

a) Because you have seen the film and know how interesting it is
b) are an expert on the historic perspective?
c) both a & b
d) none of the above and are just blowing smoke out your butt?
as a lark, i personally translated several ancient tomes on the subject from classical Greek into English last year.
 

sanjuro

Tube Smuggler
Sep 13, 2004
17,373
0
SF
like most things, the real story is far more interesting and the people involved more heroic than any film could ever hope to be.
This portrayal of an ancient event has about as much to do ancient history as the CGI does with Homer's telling of the Illiad.

This film may spark some interest in ancient Greek history but that would be like quoting Moulin Rouge for a French history class.
 

MTB_Rob_NC

What do I have to do to get you in this car TODAY?
Nov 15, 2002
3,428
0
Charlotte, NC
This portrayal of an ancient event has about as much to do ancient history as the CGI does with Homer's telling of the Illiad.

This film may spark some interest in ancient Greek history but that would be like quoting Moulin Rouge for a French history class.
I dont understand why folks are so harsh on this stuff so much before even seeing it.

1) Its a freaking Movie
2) In all actuality there maybe just as much historic accuracy in 300 as there was in any of Homer's works.

Its obviously not as RELEVANT to Ancient Greek/Roman history, but the events might be more accurately portrayed. No one will ever really know.
 

GumbaFish

Turbo Monkey
Oct 5, 2004
1,747
0
Rochester N.Y.
Actually from my understanding its simply a graphic novel inspired by the events at the battle of thermopylae, so in otherwords it is simply a kickass historical fiction movie.