http://www.nbcchicago.com/around-town/food-drink/Pabst-Blue-Ribbon-Now-More-Popular-Than-Ever-Sorry-Hipsters-59575967.html
Hopefully hipsters will abandoned it sooner rather than later. I'd really like to go back to not being associated with them."It's an anti-establishment badge," said a major market wholesaler. "It seems to play to the retro, nonconformist crowd pretty well."
Hipsters enjoy drinking a beer that isn't as "established" as other better-known brands, asserting themselves are more "genuine" and "unique" than the mainstream that surrounds them.
They should be careful though. With the incredible rise in sales, Pabst Blue Ribbon could become so popular, it may enter the mainstream, and hipsters will have to abandon it in favor of another "cheap" beer.