The lightest, strongest DH bike on earth? At 7 pounds (with a RockShox Vivid Air bolted to the rear end), the new Santa Cruz V10 Carbon promises to shake things up. Find out more inside...
NEWS: Santa Cruz Launches "Lightest & Strongest" DH Bike
Santa Cruz Launches "Lightest & Strongest" DH Bike
- Thread starter webmonkey365
- Start date
The lightest, strongest DH bike on earth? At 7 pounds (with a RockShox Vivid Air bolted to the rear end), the new Santa Cruz V10 Carbon promises to shake things up. Find out more inside...
NEWS: Santa Cruz Launches "Lightest & Strongest" DH Bike
Session is claimed 7.2lbs versus 7.9lbs claimed for the v10.5; both with RC4 & Coils.
My experience with my own v10c and knock/squeeze tests is that the v10 sounds/feels like its solid (literally) where the 9.9 sounds like a plastic soda can, and the Carbon Fury you can acutally see and feel flex shoul you squeeze the seatstays or mainframe.
I conced being an SC 'Whore' but its well earned -- and the fact that its still on price par with top alu compared to Spec and Trek's ludicrous pricing (4000, 4400) plus the insane warranty and replacement program -- SC for the wiiiiiiiiiiin.
My experience with my own v10c and knock/squeeze tests is that the v10 sounds/feels like its solid (literally) where the 9.9 sounds like a plastic soda can, and the Carbon Fury you can acutally see and feel flex shoul you squeeze the seatstays or mainframe.
I conced being an SC 'Whore' but its well earned -- and the fact that its still on price par with top alu compared to Spec and Trek's ludicrous pricing (4000, 4400) plus the insane warranty and replacement program -- SC for the wiiiiiiiiiiin.
Nuff said - "• Five-year warranty and lifetime crash replacement"
They're going to sell those as fast as they can make them.
They're going to sell those as fast as they can make them.
Regardless of the feel and flex of the two frames, I hate santa cruz's stupid ****ing marketing claims. It is not the lightest dh frame on the market or ever, why are they claiming this?
Also with regards to strength, it's the strongest frame ever in what respect? headtube shearing? impact resistance? is there a quantitative formula at which they achieved such results? did they really test all forms of strength recognition against the WilsonC, DemoC, Session 9.9, Antidote lifelineC, ect, ect? I call bull **** as well.
I just hate santa cruz and their marketing BS, same thing as vpp and when they proclaimed their "S" curved wheel path was the be all end all, same as when they originally released the v10c and said that the gains of a carbon rear swing arm weren't worth the associated potential weight loss and cost. Same as when they were proud to have U.S made frames and now are pretty well if not completely all made in asia. Same as when they bashed new standards are being unnecessary and now use a 157mm rear end. Same as when they claimed axle path doesn't matter on a bike after they determined their "S" curve was actually bull ****. Just like when Joe bashed the idea of floating shocks and then said "maybe" to them having a tangible reason for existence.
Santa Cruz along with Specialized just really piss me off on their flip flopping opinions and marketing propaganda. Yes i'm jaded because both companies are extremely hard to deal with from a shops perspective as well.
God damn it SC is worse than Mitt Romney
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^ i hear what you're saying, but critically thinking / cynical people such as yourself are a small minority; this type of media content is gleefully gobbled up by the consumer majority hoard without question.
that said, the hard stats provided - rock solid warranty & ~2lb weight savings - should excite pretty much everyone. burly 8lb (with coil) dh frames? amazing. i remember all the carbon naysayers just a few years ago...
that said, the hard stats provided - rock solid warranty & ~2lb weight savings - should excite pretty much everyone. burly 8lb (with coil) dh frames? amazing. i remember all the carbon naysayers just a few years ago...
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nice video....shows the quality, but I bet aluminium would have stood up to that angle grinder betterz 
http://uk.extreme.com/mountainbike/1025127/cutting-a-carbon-v10-in-half-joes-corner-santa-cruz-v10c
http://uk.extreme.com/mountainbike/1025127/cutting-a-carbon-v10-in-half-joes-corner-santa-cruz-v10c
In regards to SC's marketing claims, I don't see any real difference than what almost every other large frame manufacturer does. Transition being a notable exception with their "Cock & Balls" technology 
Kinda below the belt, no? Saying things you think are sort of clever don't make them true.
Better yet call the whambulance.
I wonder how much the Enve rear tri is... 
I have no problem with what the frame actually is, i'm just tired of their blatantly false marketing claims instead of using a qualitative reasoning for gains, such as other companies do when they say "XXX% stronger or stiffer than the previous model"
That wasn't a comment meant to say i hate Romney and santa cruz, but more so the similarities in them saying one thing one year and then jumping onto the total opposite opinion within a couple seasons or two...
Also your sig makes your butt-hurt invalid to me
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God damn it SC is worse than Mitt Romney[/QUOTE]
Not true
Not true
What would mtb marketing be these days without a side-order of BS?
just because they didnt post their calculations on its strengths doesnt mean its not true....but it could also be their lightest and strongest DH frame and if so, theyd be 100% correct and youd be a silly goose
at least they haven't started using daft punk songs in ads...
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Tetreault, your little picture seems to reflect your posting style.
The marketing claims are quite significant - and its pretty hard to get into more detail in a 2 minute video that will hold the attention span of people skipping work. I'll attempt to explain two of them for you:
The frame that some people have pointed to as being lighter, I bought and weighed six weeks ago. It weighed 8.2 lbs with a 450# spring. It was tested in two of our impact tests. One simulates a rider dropping onto the saddle, the other where the fork gets impacted toward the BB.
We have a considerable bank of other frame testing data that I've been collecting over the years - and I'm confident in the claim. This is my job after all, I spend a lot of time on this. Prove me wrong and I'll eat crow.
If you have a lighter production DH bike, lets see it. I'll buy it so I can learn. If you send me a frame to test that you think will beat the V10 in any loading scenario - I will test it and post results.
We did our due diligence with these claims.
As far as my b!tching about new standards goes: I still hate 'em! But if we made a 135 QR DH bike, nobody would buy it (and it would suck). Doesn't mean I can't dislike all the new standards man, its a real pain in the ass. But the V10 uses the same der hanger as all our other bikes now, which was not the case before, so thats a really cool thing for us. It was actually one of the considerations that we weighed when considering whether or not to go 157.
Its still a threaded BB, IS disk tabs, ISCG05, a stock shock size, 1.5 HT, and lots of other boring shlt.
The marketing claims are quite significant - and its pretty hard to get into more detail in a 2 minute video that will hold the attention span of people skipping work. I'll attempt to explain two of them for you:
The frame that some people have pointed to as being lighter, I bought and weighed six weeks ago. It weighed 8.2 lbs with a 450# spring. It was tested in two of our impact tests. One simulates a rider dropping onto the saddle, the other where the fork gets impacted toward the BB.
We have a considerable bank of other frame testing data that I've been collecting over the years - and I'm confident in the claim. This is my job after all, I spend a lot of time on this. Prove me wrong and I'll eat crow.
If you have a lighter production DH bike, lets see it. I'll buy it so I can learn. If you send me a frame to test that you think will beat the V10 in any loading scenario - I will test it and post results.
We did our due diligence with these claims.
As far as my b!tching about new standards goes: I still hate 'em! But if we made a 135 QR DH bike, nobody would buy it (and it would suck). Doesn't mean I can't dislike all the new standards man, its a real pain in the ass. But the V10 uses the same der hanger as all our other bikes now, which was not the case before, so thats a really cool thing for us. It was actually one of the considerations that we weighed when considering whether or not to go 157.
Its still a threaded BB, IS disk tabs, ISCG05, a stock shock size, 1.5 HT, and lots of other boring shlt.
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They're claiming lightest AND strongest. Two things as one, not one OR the other, you're just looking at one.
because "highest strength to weight ratio" is too complicated for the average dh'er
With a smaller shock no less.
No no no man. Lightest means Lightest, and strongest means strongest. Not Highest strength per weight.
Oh cmon, who cares about the semantics of the marketing seriously? What about every manufacturer who claims their bike is the "fastest" or "best" or "fully active"? MTB marketing has been full of **** from day one, and now we're clutching at this straw?
Its seem like that in lieu of a valid (or even a decent, crazy invalid) argument about the design, material, colour, price, geo or specification, RM is now concentrating on marketing definitions.
Its seem like that in lieu of a valid (or even a decent, crazy invalid) argument about the design, material, colour, price, geo or specification, RM is now concentrating on marketing definitions.
Ok ok, how's this then. In the vital video they talk about saving a stack of weight from the rear triangle but then they (Santa Cruz) bang on a heavy hub (157mm wide with cassette) and a derailleur. Wheres the gearbox to really save weight from the rear?
Drool-city.
Sick bike; you guys are tards.
IMHO the current state of DH bikes is (and has been for a couple years) a glut of awesomeness, and other than price, there's not much to complain about.
Also, everything related to SC Bikes has always been sick, including their continued growth in the marketplace.
I ride a TR (and a Blur4X).
Sick bike; you guys are tards.
IMHO the current state of DH bikes is (and has been for a couple years) a glut of awesomeness, and other than price, there's not much to complain about.
Also, everything related to SC Bikes has always been sick, including their continued growth in the marketplace.
I ride a TR (and a Blur4X).
uh hello???
This frame is half the weight of a Zerode.
Oh shlt........the softball league with specialized is going to be a-w-k-w-a-r-d this year.........
you guys make it hard for anybody legit to post - you ran DW out of the building with your bucking and your evils always break complaints. I imagine roskopp walking into my office any day and telling me to quit it because you a$$holes turn everything around. it is funny though.
I do wonder, though, if anyone has started a program where all forum posts are analyzed real-time and the best/most annoying responses are formulated automatically. All of the resulting scenarios of where the thread might go from there are calculated based on baiting analyses done on all users posts in all threads previously. The original algorithm might have been susceptible to confusion and malfunction by terms such as "moar", "root beer", and "buck". The program would create thousands of usernames on forums globally that bulk up post counts by posting useless and baseless comments - along with other internet site "editorials" that are built using content aggregation (similiar to rockyroads) to build an online "profile" so legit that actual humans would think its legitimate. This is a world where its hard to know what profiles are real people anymore and which are controlled by warring factions and supercomputers.
I imagine kidwoo as the matt damon of this futurescape (not as articulate though).
matt damon
I do wonder, though, if anyone has started a program where all forum posts are analyzed real-time and the best/most annoying responses are formulated automatically. All of the resulting scenarios of where the thread might go from there are calculated based on baiting analyses done on all users posts in all threads previously. The original algorithm might have been susceptible to confusion and malfunction by terms such as "moar", "root beer", and "buck". The program would create thousands of usernames on forums globally that bulk up post counts by posting useless and baseless comments - along with other internet site "editorials" that are built using content aggregation (similiar to rockyroads) to build an online "profile" so legit that actual humans would think its legitimate. This is a world where its hard to know what profiles are real people anymore and which are controlled by warring factions and supercomputers.
I imagine kidwoo as the matt damon of this futurescape (not as articulate though).
matt damon
The bike looks killer I like it want to give it a go at somepoint.
Such an algorithm exists.
It can be found here
http://www.pinkbike.com/u/RichardCunningham/blog/
People think that thing is actually alive!
When I worked for magnaflow and was on the vw forums I had kids all the time telling me we were stupid for building 2.25" systems for the 2 liter and vr6 gti/jetta's and that 2.5" would make way more power. They acted like we just bought whatever tubing home depot had and built whatever we could, and not that we had a 50,000 sq foot R&D center with 2 dynos that we tested all options. It's funny eurotuner once did an exhaust shootout and we beat all the 2.25/2.5 and 3" kits on the market with our 2.25" kit. The forum engineers still argued that we did it wrong.
Then they'd say how when they turbo their vr the kit wont make any power. ok guy.
Then they'd say how when they turbo their vr the kit wont make any power. ok guy.
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But does it ride as light?
Funny you mention DW. He used this forum as marketing tool (actually so much that this was known as DWmonkey) and when it didn't work out as well anymore because people called BS on some of his claims he left. Guerilla marketing in forums is a double-edged sword.
Yeah, one edge is backed by technical experience and engineering credentials, and the other is internet bravado and pseudo-knowledge.Funny you mention DW. He used this forum as marketing tool (actually so much that this was known as DWmonkey) and when it didn't work out as well anymore because people called BS on some of his claims he left. Guerilla marketing in forums is a double-edged sword.
A shame imho DW left, let's not drive other SMEs out too because of your need to brandish your huge internet penis.
Yeah because relatively simple physics and chassis handling design = marketing.Funny you mention DW. He used this forum as marketing tool (actually so much that this was known as DWmonkey) and when it didn't work out as well anymore because people called BS on some of his claims he left. Guerilla marketing in forums is a double-edged sword.
Having seen one of his frames measured accurately, in-person, on a jig (by a completely unrelated third party), and then inspected the resulting curves for axle path, L/R, and antisquat - I'm sorry to break it to you but it did exactly what it said on the box.