But you know the answer. They will run with it till they can no longer get away with it.How long can companies keep living off of that excuse? It doesn't look like that is what is happening here.
"oh sorry, we can't get xyxz part, so here is a lower cost one, that we can get, but don't worry, you're still paying for the more expensive one!"
Even if it is a valid excuse and they cannot get the desired parts, the cost of the bike should reflect that.
And if I read into it correctly, they are using bog standard Shimano batteries and motors. So they will have next to no R&D costs for that, as its essentially already been outsourced and produced; all they have to do it make sure their bolts holes line up.
There is no question that if you buy a Yeti, a portion of your money is paying for the Yeti name. Same thing with Santa Cruz. And props to them for that, they've built a solid customer and reputation base, but at least give a little more value for what people are paying.
Trust blamed everything but their shitty forks.