Pisgah in North Carolina was like that too.it's the official mountain bike rig in the shore to sky region. fairly comical how ubiquitous these things are here.
They are also a choice vehicle here in the great city of Toronto. TRD Pro Tacomas and 4Runners with snorkels are the only way to roll up to the mall now*.
Jeeps are so yesterday.
*unless you have idiot money and are one of the thousand people rolling around in a stupid G63.